Monthly Archives: August 2011

TOPS 5K Run / Family Walk: Gorgeous Day for a Great Cause

This past Saturday, August 27th, SKM Group sponsored and participated in our agency client, TOPS Friendly Markets, 4th annual Tops 5K/10K Run/Family Walk which began at TOPS headquarters in Williamsville, NY. A handful of the SKM team ran; most of us walked. Either way, with every step, we advanced cancer research and...
By |August 31st, 2011|Categories: Blog, Retail, SKM Culture, Social Events|Tags: , , , |Comments Off on TOPS 5K Run / Family Walk: Gorgeous Day for a Great Cause

Winning is great, sure

Wilma Rudolph
By |August 29th, 2011|Categories: Uncategorized||Comments Off on Winning is great, sure

Help This Baby’s Smile Win a Contest

Let's face it all babies are adorable. They have this look about them that can brighten even the worst of days and can somehow make you smile. My wife, Amy, and I have received a lot of compliments about our 9-month old daughter’s smile (Isabella, or Izzy from here on.) Many have told us she has the face of a model. Like any parents, we’re 100% biased and...
By |August 26th, 2011|Categories: SKM Culture|Tags: , , |Comments Off on Help This Baby’s Smile Win a Contest

Googorola: What It Means For The Ad Biz

It started with Android in 2007. Now, Google’s latest and largest investment—acquiring Motorola Mobility Holdings for $12.5 billion—has “supercharged” the Android ecosystem, according to Google CEO Larry Page’s announcement of the deal on Google’s official blog. The Googorola deal goes beyond a transition to ownership and vertical integration of Google’s mobile properties. The implications go even further than the acquisition of Motorola Mobility’s...
By |August 25th, 2011|Categories: Social Media|Tags: , , , , |Comments Off on Googorola: What It Means For The Ad Biz

Teamwork: Always In Season.

It’s time to reflect back on our busy summers, and one theme consistently runs through all of our accomplishments as an agency: teamwork. It’s especially rewarding when that team effort goes toward a great cause. SKM has banded together and entered a team for two upcoming charity events as we get even closer to our fundraising goal for our 25th Anniversary: Raising $50,000 to help fight cancer...
By |August 24th, 2011|Categories: SKM Culture|Tags: , , , |Comments Off on Teamwork: Always In Season.

Kids, Camp & Glowsticks

As part of SKM Group’s 25th Anniversary, our president Sue Meany has committed to donate up to $25,000 to cancer-related charities. The majority of our efforts have focused on breast cancer and with the American Cancer Society (ACS). However, everyone has been touched by cancer and have personal connections with charities and organizations that do great things in the community...
By |August 23rd, 2011|Categories: Uncategorized|Tags: , , , , , |Comments Off on Kids, Camp & Glowsticks

TOPS Markets Delivers a Free Car, and Results Through Social Media

Working with a large supermarket chain like TOPS Friendly Markets always keeps us on our game. We consistently need to think outside-the-big-box on new ways to engage consumers. The grocery industry is fast moving and to help our client win, we have to adapt to the changes as their agency of record. One recent project illustrates how...
By |August 23rd, 2011|Categories: Social Media|Tags: , , , , , |Comments Off on TOPS Markets Delivers a Free Car, and Results Through Social Media

Darkness cannot drive out darkness

“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.”

Martin Luther King, Jr.

By |August 22nd, 2011|Categories: Uncategorized||Comments Off on Darkness cannot drive out darkness

ECHO Judging. It’s a Tough Job, But Somebody’s Gotta Do It.

A couple of weeks ago I was in NYC judging the International ECHO Awards Competition. If you aren’t familiar, here’s a brief overview: Premier Direct/Interactive Marketing Award Competition The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. No other awards competition looks at the direct marketing discipline in such...
By |August 22nd, 2011|Categories: SKM Culture|Tags: , , , , |Comments Off on ECHO Judging. It’s a Tough Job, But Somebody’s Gotta Do It.

Something Big Has Landed.

Mission: Announce the new pediatric partnership between Millard Fillmore Suburban Hospital (MFSH) and Women & Children’s Hospital of Buffalo. Stop the reader with a powerful, attention-getting visual, but also be positive and uplifting. Background: Millard Fillmore Suburban has partnered with Women & Children’s Hospital to support local pediatricians and parents with a higher level of care for children. Every day from 3:00 to 11:00 p.m...