Monthly Archives: September 2011

Fantasy Football: Taking Smack Talk to the Next Level

This weekend, I discovered a great new way to talk smack to my fantasy football opponent in our SKM league. Miller Lite has an interactive banner ad that loads to the right of the “matchup” view in Yahoo! Fantasy Football. Imagine my excitement when I loaded the page and saw a banner ad that said “You’re beating Doozy by 7 points.” I was prompted to customize some...
By |September 30th, 2011|Categories: Uncategorized|Tags: , , , |Comments Off on Fantasy Football: Taking Smack Talk to the Next Level

SKM Group Goes Healthy!

Each month, SKM Group’s HR department encourages employees to stay well. What I mean by this is that we have a Wellness Program to help our staff stay informed on health issues, the importance of fitness and how to manage every day stress – whether at work or at home. The Wellness Program is called “Mind… Body… Self.” There is a new topic every...
By |September 28th, 2011|Categories: SKM Culture|Tags: , , , |Comments Off on SKM Group Goes Healthy!

Got Klout? You Might Not be Marketed to if Not.

If you are all over social media, you’ve probably heard of Klout. If you’re in marketing, you might not have, but that should change soon. There are many (many) public rants about how awful Klout is, how wrong their algorithm is, and probably how they hate kittens...
By |September 27th, 2011|Categories: Social Media, Technology|Tags: , , , , , , , , , , |Comments Off on Got Klout? You Might Not be Marketed to if Not.

Ready…Set…Race!

Western New York retailer, Reeds Jewelers/Jenss Décor sponsored a scavenger hunt last weekend that gave couples the opportunity to win a $15,000 engagement ring. After learning what the “Amazing Ring Race” was all about, there was no way I was going to let this contest pass me by. I told my boyfriend about it because we were more excited about the challenge ahead then the ring itself...
By |September 26th, 2011|Categories: Meet the Bloggers|Tags: , , , , |Comments Off on Ready…Set…Race!

So Much to Do, So Little September

SKM has been doing so much great work this September in all aspects of our business that it’s hard to know where to start. I think generosity and compassion should come first, and SKM has been busy preparing for the Making Strides Against Breast Cancer Walk on October 2nd. We’re proud to participate in this event as it brings us closer to our mission...
By |September 21st, 2011|Categories: SKM Culture|Tags: , , , |Comments Off on So Much to Do, So Little September

Energized About Branding

Working on brand development projects is one of my favorite parts of this business. The last project that I had the good fortune to work on was for Gridway Energy, a new, deregulated energy service provider. All brand development assignments, especially the one for Gridway, have a creative energy that is both electrifying (pun intended) and inspiring...
By |September 21st, 2011|Categories: Uncategorized|Tags: , , , , |Comments Off on Energized About Branding

TOPS Markets Homegrown Photoshoot

Fresh starts here. That’s what we wanted to visually capture at a photoshoot we did for TOPS Markets. The photos had to relay that just-picked, fresh-from-the-grower feel, and they did just that. We used weathered boards as the setting for all the shots to give them texture and the feeling that the grower took the fruits and vegetables right from the field and put them on a farm table...
By |September 20th, 2011|Categories: Uncategorized|Tags: , , , |Comments Off on TOPS Markets Homegrown Photoshoot

How The USPS Cash Crisis Affects Direct Mail

News of the dire financial situation facing the United States Postal Service has the direct mail industry alarmed—and not without reason. USPS predicts a loss of $10 billion by the end of this fiscal year, which unfortunately, at this time, provokes more questions than answers. First, we are confident that USPS will not shut down. On September 6, Senator Susan M. Collins of Maine had this to say at...
By |September 20th, 2011|Categories: Uncategorized|Tags: , , |Comments Off on How The USPS Cash Crisis Affects Direct Mail

The Bills Make Us Wanna Shout!

Our agency started tailgating for the Bills’ home opener on Friday—you can’t question that kind of commitment. Team SKM got decked out in Bills gear and threw a tailgate party in our parking lot over our lunch hour. Everyone brought either a dish to pass or a game to play, including tailgating standards Kan Jam, Cornhole, and Ladder Golf. Some fun competition was had, but nothing compares to our...
By |September 19th, 2011|Categories: SKM Culture|Tags: , , , |Comments Off on The Bills Make Us Wanna Shout!

One resolution I have made

“One resolution I have made, and try always to keep, is this: To rise above the little things.”

John Burroughs

By |September 19th, 2011|Categories: Uncategorized||Comments Off on One resolution I have made