Monthly Archives: December 2011

2011: Year of the Social Media Spectacle

Social is where you get your news Before 2011 even started, digital media had outstripped print media, with 41% of people surveyed by the Pew Research Center’s Project for Excellence in Journalism (PEJ) reporting that they get most of their news from online sources. The Pew Internet and American Life Project reported that...
By |December 30th, 2011|Categories: Social Media|Tags: , , |Comments Off on 2011: Year of the Social Media Spectacle

Make One Change (or No More New Year’s Resolutions)

At this time of year, many people make a New Year’s resolution or two. A few weeks into January, most people forget about these worthy goals. Over the last few years, instead of resolutions, I’ve tried a new approach that I call “Make One Change.”  I know this sounds very Oprah, but keep reading. Each year I challenge myself to make one change in an area of my life—either for...
By |December 29th, 2011|Categories: SKM Culture|Tags: , , |Comments Off on Make One Change (or No More New Year’s Resolutions)

“A problem is your chance to do your best.”

Duke Ellington
By |December 26th, 2011|Categories: Uncategorized||Comments Off on “A problem is your chance to do your best.”

The Direct Mail Alternative

With postage costs increasing and the U.S. Postal Service struggling, it’s important for direct mail marketers to be proactive and forward thinking. Now, more than ever, they need to make sure efforts are targeted and are cost effective while providing great response. Enter Email Marketing. It’s less expensive, environmentally friendly and can be sharply targeted to a defined audience...
By |December 22nd, 2011|Categories: Industry Eyecatchers|Tags: , , |Comments Off on The Direct Mail Alternative

My Hobby, 35 Years of Bonding

Growing up with an avid outdoorsman as a father, it was pre-determined that hunting and fishing would be a couple of my hobbies. Little did I know at the time that hunting would become a passion of mine later in my life. It is hard to believe that I have been hunting with my father for 35 years...
By |December 20th, 2011|Categories: Meet the Bloggers|Tags: , , , |Comments Off on My Hobby, 35 Years of Bonding

Let’s Go Paperless

With the green movement picking up steam every week, many companies are looking for ways to improve their impact on the environment while identifying cost savings. At SKM Group, we are taking great strides to be more “green.” We have a dedicated subcommittee heading up green initiatives to help reduce our footprint. Many of those initiatives start with online or computer-based communication devices...
By |December 19th, 2011|Categories: SKM Culture|Tags: , , |Comments Off on Let’s Go Paperless

There’s always going to be bad stuff

Jodi Picoult
By |December 19th, 2011|Categories: Uncategorized||Comments Off on There’s always going to be bad stuff

‘Tis the Season…for a Kiss

‘Tis the season for all of those warm, feel-good commercials that evoke the holiday spirit in us all. One of my favorites is the Hershey’s kiss holiday commercial. It’s so simple and yet I can’t help but get excited for Christmas when I see it. It immediately reminds me of unpacking my stocking on Christmas morning, and consuming what seemed like at least a pound of holiday-colored Hershey...
By |December 16th, 2011|Categories: Uncategorized|Tags: , , |Comments Off on ‘Tis the Season…for a Kiss

Opportunity: When One Year Closes, Another Opens

We’re almost finished with a year full of hard work and great creative which created results. We can’t wait to put all our energy and more into 2012. To commemorate 2011’s closing we thought we’d share more than just news articles this month. Please enjoy the SKM Group holiday video and check out our home away from home for the holidays...
By |December 14th, 2011|Categories: SKM Culture|Tags: , , , |Comments Off on Opportunity: When One Year Closes, Another Opens

5 Cool Things We Learned in 2011

Phew. 2011 was quite the busy year, and everyone at SKM Group has learned a lot. What did we learn? Well, SKM culture is all about learning by doing, so here are five things we’ve done, each of them packed with lessons we will carry into the future...
By |December 13th, 2011|Categories: SKM Culture|Tags: , , , , , , |Comments Off on 5 Cool Things We Learned in 2011