Monthly Archives: January 2012

This Ad Sucked (And It Won An Award)

I once said, and still stand by it, “Any ad with the word ‘suck’ in it is awesome.” I was talking about print advertising at the time. Think about it – slap ‘suck’ on an ad, billboard, or poster and it gets your attention. That brings us to a project we worked on for Florida Public Utilities Company (FPUC)...
By |January 30th, 2012|Categories: Uncategorized|Tags: , , , , , |Comments Off on This Ad Sucked (And It Won An Award)

New Year, New News

2012 is underway and we already have plenty to report. Here’s the news for January: What are grocery shoppers looking for? Executive Vice President Bryan LeFauve shares his insight on two major consumer trends in grocery retail. Read about what marketers nationwide are doing to meet consumer demands. Is your brand performing well? Chief Creative Officer Mike Mathis relates his B2B experience and how performance-driven marketing...
By |January 25th, 2012|Categories: SKM Culture|Tags: , , |Comments Off on New Year, New News

Shooting a TV Spot in Our President’s Kitchen

One of the great things about working at an agency with a diverse client range is that it gives us experience working across all media. From direct mail to radio to billboards, we do it all. But television holds a special place in our creative hearts. Television commercials let you tell a story...
By |January 24th, 2012|Categories: Uncategorized|Tags: , , , , , , |Comments Off on Shooting a TV Spot in Our President’s Kitchen

When Advertising Is “All Business”

“B2B advertising” is an essential part of the ad agency business. The phrase represents “business to business advertising,” one corporation marketing its professional products and services to other corporations.

Two Major Consumer Trends in Grocery Retail

Food marketers are sharply watching two increasing trends in the buying habits of today’s grocery consumer—health and savings. Consumers want healthier foods because there is more and more national discussion about the effects of diet on our health. Plus, health is interrelated with savings because more and more consumers want the healthiest items for the best price; a grocery...
By |January 18th, 2012|Categories: Uncategorized|Tags: , , , , |Comments Off on Two Major Consumer Trends in Grocery Retail

Success is not the key to happiness.

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

-Albert Schweitzer

By |January 16th, 2012|Categories: Uncategorized||Comments Off on Success is not the key to happiness.

The Name’s Murphy. Rob Murphy

Image Rob I recently sat down with SKM Creative Director, Rob Murphy, to get the 4-1-1 on where he comes from, what advice he has for designers and who inspires him to create day after day.  Rob is usually a pretty quiet guy, but his work speaks volumes, and so do his answers below...
By |January 12th, 2012|Categories: Meet the Bloggers|Tags: , , , , , , , , |Comments Off on The Name’s Murphy. Rob Murphy

Missionary Award Winner – December

A well-deserved congratulations to Senior Accounting Clerk, Angela Twentyfive, for being the December missionary award winner. Angela not only helped organize the SKM holiday drive in which we donated gifts to a deserving family in the WNY area, but also put in a great deal of time and energy into prepping for year-end accounting work.  Kudos 2-5!
By |January 11th, 2012|Categories: Uncategorized|Tags: , , |Comments Off on Missionary Award Winner – December

Take Charge of Your Holiday Debt

The holiday season has passed. Our decorations are coming down and we are all getting back to the normal routines of life. We have enjoyed the holidays–precious time with family and friends, gifts, and lots of shopping. Whether you fought the crowds in the stores or bought online from the comfort of your own home, a lot of people accumulated more debt than they can financially handle...
By |January 10th, 2012|Categories: Industry Eyecatchers|Tags: , , , , , |Comments Off on Take Charge of Your Holiday Debt

“You can take from every experience what it has to offer you. And you cannot be defeated if you just keep taking one breath followed by another.”

Oprah Winfrey

By |January 9th, 2012|Categories: Uncategorized||Comments Off on “You can take from every experience what it has to offer you. And you cannot be defeated if you just keep taking one breath followed by another.”