Monthly Archives: February 2012

The Celebrity Process—Getting it Right for Your Brand

Have you ever wondered how to get instant significant exposure for your business?  Have you ever wondered if a celebrity could help you boost sales for your business? Have you ever wondered who you would use as a celebrity?
By |February 20th, 2012|Categories: Uncategorized|Tags: , , , , , , |Comments Off on The Celebrity Process—Getting it Right for Your Brand

Chief Insights from SKM’s Chief Creative Officer

I’m always looking for ways to grow, and I often look to our Chief Creative Officer Mike Mathis for advice. Even though I get plenty of specific advice on developing campaigns, I’m always open to insights gained by listening to someone’s personal views. So I stopped by his office to ask a few questions. He was kicked-back in his...
By |February 17th, 2012|Categories: Meet the Bloggers|Tags: , , |Comments Off on Chief Insights from SKM’s Chief Creative Officer

Super Bowl Commercials: “Wheee! Look at Me! I’m a Super Bowl Spot!”

I tried to like this year’s crop of Super Bowl commercials. I really did. I kept waiting and hoping for the spot that would light me up, knock me back two steps, make me say, “Holy cow, did you see THAT?!”A spot like last year’s Darth Vader kid for Volkswagen. Or the Bud Light commercial where the pilot jumps out...

Missionary Award Winner – January

Congrats to Senior Accounting Specialist, Nancy Ciepiela, for being selected as the Missionary Award recipient for the month of January.  Nancy's dedication to helping wrap-up year-end accounting work, earned her the infamous gnome.  Thanks for all of your hard work Nancy, we appreciate it!
By |February 10th, 2012|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – January

Missionary Award Winner – Q4 2011

A well-deserved congratulations goes out to Angela Twentyfive for being chosen as SKM's missionary award winner for Q4 2011! At the conclusion of every quarter, one of the three monthly winners from that quarter is selected by the leadership team as the quarterly Gnome winner.  This person gets bragging rights (not to mention the giant gnome pictured above), until the...
By |February 8th, 2012|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – Q4 2011

SKM Continues to Thrive as Local Advertising Community Picks Up Steam

This article, written by Buffalo News Staff Reporter, Janice L. Habuda, was featured in the Buffalo News last week. Professional Group Aims to Keep Young Advertising Talent in Region If you’re looking for proof that people, once again, are spending money to make money, look to the local advertising and marketing community...
By |February 7th, 2012|Categories: SKM Culture|Tags: , , , , , |Comments Off on SKM Continues to Thrive as Local Advertising Community Picks Up Steam

Little LeFauve on Big LeFauve

Today, we continue our series of profiles of SKMers with Executive Vice President Bryan LeFauve. Bryan is the leader of all the agency’s “logical left brains,” and as a creative right brain, I wanted to come up with a fresh, interesting approach to describe Bryan. I called on a one-man focus group to help me get...
By |February 3rd, 2012|Categories: Meet the Bloggers|Tags: , , , , , , |Comments Off on Little LeFauve on Big LeFauve

Top 8 Tips for Sweeter Tweets

When I started working at SKM Group, I didn’t have a Twitter account. But after a couple years in the interactive department, I now enjoy a busy personal feed and help manage our agency feed. Right now, I’d like to share 8 tips on becoming a more effective tweeter. Why? First, I like sharing our expertise...
By |February 1st, 2012|Categories: Social Media|Tags: , , , , |Comments Off on Top 8 Tips for Sweeter Tweets