Monthly Archives: March 2012

Sue’s Big Win at ADDYgeddon—WooHoo!

We are proud to announce that our President Sue Meany was presented with the David I. Levy Communicator of the Year Award at this year’s ADDY Awards! This prestigious honor recognizes outstanding achievement and service in the communications industry, an honor that is well-deserved for SKM’s leader.

Hosted by the Advertising Club of Buffalo, the ADDYs recognize exceptional advertising created in the Western New York area. The David I. Levy Communicator of the Year Award acknowledges a leader in the advertising community with a distinguished record of achievement over an extended period of time...

Place and Engage—Media and Interactive Collaborate for Results

At SKM, our media and interactive departments work together to deliver targeted marketing that gets results. From the initial planning of a campaign through its execution, both departments work to find the right mix of traditional and interactive media to ensure that our clients get the best value to every dollar they spend. Our media and interactive experts also sit together, facilitating the convergence of strategy...
By |March 23rd, 2012|Categories: Uncategorized|Tags: , , , , , , , , |Comments Off on Place and Engage—Media and Interactive Collaborate for Results

25th Birthday—Final Month!

Our 25th anniversary mission is in its final month, so we made a video showcasing the many fundraising efforts and events SKM did throughout the year. We will be showing it at The American Cancer Society's Cuisine for a Cure this Friday, March 23. This is SKM Group's second year sponsoring this event. To watch the video...
By |March 22nd, 2012|Categories: Uncategorized|Tags: , , , |Comments Off on 25th Birthday—Final Month!

Sell Your Product In-Store? Start with the Packaging, Then Add Support.

The design of your product’s package may very well be your best sales tool. Your competition is sitting on the shelf right next to your product. So, your product’s package can give you a big competitive advantage by getting your consumer engaged...
By |March 21st, 2012|Categories: Blog, Design, In-Store Marketing, Retail, SKM Client Work|Tags: , , , , , , , |Comments Off on Sell Your Product In-Store? Start with the Packaging, Then Add Support.

The Countdown is On…

The Countdown is on… ADDYgeddon is quickly approaching. The work has been submitted. The judges have judged. The ADDY committee has been hard at work planning every last detail of this year’s show. This Friday, March 16 at 6pm, the local advertising community will gather to eat, drink and celebrate the work we do...
By |March 14th, 2012|Categories: SKM Culture|Tags: , , , , , |Comments Off on The Countdown is On…

Missionary Award Winner – February 2012

Kudos to SKM Art Director, Mike Brown, for being selected as February's missionary award winner! Mike works tirelessly to ensure that our creative work for client TOPS Markets, is something we (including TOPS) can all be proud of.  Congrats on the win Mike!
By |March 13th, 2012|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – February 2012

Giving Media Departments Their Props

There are many departments that encompass an ad agency. These departments need to work together in order to create something great. From account service to creative, production to accounting, one without the other just isn’t complete.  That being said, let’s talk media.  To someone who does not work in in this field...
By |March 7th, 2012|Categories: Uncategorized|Tags: , , , , , , |Comments Off on Giving Media Departments Their Props

A Giving Group Meets Arthur Moats of the Buffalo Bills

We work hard, we play hard. We give back when we can. Our employees at the SKM Group are a very giving group.  We have supported many charitable activities and events over the years.  Most recently, as part of our agency’s 25th birthday, we raised almost $25,000 for the American Cancer Society, then matched that with...

Teach Me How To Pinterest!

A lot of people reading this article probably already have a Pinterest account, but I’m sure there are a bunch of you who don’t. Maybe you don’t think it is for you, or you don’t quite understand how this new social media platform works, or maybe you have never heard of it! Here is my brief overview of this hot new trend...
By |March 1st, 2012|Categories: Uncategorized|Tags: , , |Comments Off on Teach Me How To Pinterest!