Monthly Archives: April 2012

SKM Attends Insurance Direct Marketing Conference

We just returned from the JCG Insurance Direct Marketing Forum 2012 in New Orleans. The weather and the presentations were HOT! This conference featured some of the best insurance direct marketers in the industry today. The focus of most of the presentations was case studies that others can learn from and implement in their own organizations, which is...
By |April 25th, 2012|Categories: Industry Eyecatchers|Tags: , , , , , |Comments Off on SKM Attends Insurance Direct Marketing Conference

SKM Makes It to the BETA Finals

SKM Group was recently honored as a finalist for a BETA Award.  Sponsored by InfoTech Niagara, the BETAs annually recognize the best and brightest companies and individuals in the technology field in Western New York. This year, SKM was a finalist for the Social Media Award, which identified the local organization making best use of social media within...
By |April 24th, 2012|Categories: Social Media|Tags: , , , , |Comments Off on SKM Makes It to the BETA Finals

Thank You for Believing in Our Birthday Wish! [VIDEO]

Last year, SKM Group kicked off its 25th Anniversary celebration at The American Cancer Society’s Cuisine for a Cure with one wish: more birthdays for those fighting cancer. To do this, we reached out to clients, vendors and friends in an effort to raise $25,000 for the Buffalo chapter of the American Cancer Society. In addition, we promised to match every dollar raised up to $25,000 to support...
By |April 20th, 2012|Categories: SKM Culture|Tags: , , , , , , , , |Comments Off on Thank You for Believing in Our Birthday Wish! [VIDEO]

Smart Ways to Make Your Direct Mail Effective

We are going to see more changes with the US Postal Service this year, including service delivery changes and facility consolidation/closures. The USPS is in the unenviable position of having grown bigger than the demand. They need to cut expenses and we are seeing proposed changes including plant closures, realigning the network to reduce redundancy, reducing the number of days that mail is delivered, along with some expected modest price...
By |April 17th, 2012|Categories: Uncategorized|Tags: , , , , , |Comments Off on Smart Ways to Make Your Direct Mail Effective

The Junior Farbers on Senior VP Micky Farber

We continue our “Meet the Bloggers” series with Micky Farber, Senior Vice President of Direct Marketing Services. Micky has been with SKM for over twenty years, managing relationships with clients and helping them get the results they’re after. However, for a closer, more personal view of Micky, we thought we’d ask her three daughters. The focus group...
By |April 5th, 2012|Categories: Meet the Bloggers|Tags: , , , , , |Comments Off on The Junior Farbers on Senior VP Micky Farber

Missionary Award Winner – March & Q1 2012

Skomer (and the rest of us here at SKM) would like to wish Account Supervisor, Claudia Bunny, a gigantic congratulations for being both the March and Q1 Missionary Award winner. Claudia's dedication to our clients has proved that she is more than deserving of this honor. Nice work Claudia! We are very proud of you.

By |April 3rd, 2012|Categories: Uncategorized|Tags: , , , , |Comments Off on Missionary Award Winner – March & Q1 2012