Monthly Archives: May 2012

SEO, QR and URL Master by Day; Husband, Dad and Indiana Jones Fan by Night

We've had great response to our Meet the Bloggers series. This month we venture into the digital world to find our latest victim, Interactive Services Director, Jeff Schaefer.  My coworker, Erin Doherty, and I recently sat down with Jeff, who also just so happens to be our boss, to get to know him better.  While Jeff has been here...

The Power of TV: SKM Group Is On It

A great television commercial isn’t the most effective media choice for every project and client. But when it’s right, it’s always the most powerful choice. Think of it. Why do the world’s top companies pay millions of dollars for 30 seconds of airtime in big events like the Super Bowl? Because only TV lets you reach so many...

SKM Develops Win-Win Sweepstakes for Identifix

When Identifix, Inc., a leader in vehicle diagnostics for over 25 years recently announced the compatibility of the company’s award-winning Direct-Hit™ online tool with Apple® iOS and Android™ devices, they turned to SKM to help generate awareness and excitement among Identifix customers...

Hearing the Noise

Pop quiz time: If a tree falls in a forest and no one hears, does it make a sound?  In public relations terms, the answer is a resounding NO!  An organization can have the flashiest, most expensive PR campaign, but if it doesn’t reach its target audience, none of it really matters.  Luckily, SKM Group offers comprehensive PR services
By |May 22nd, 2012|Categories: SKM Culture|Tags: , , , , , |Comments Off on Hearing the Noise

Loving It: Being an Ad Agency Art Director

From TV shoots working with celebrities such as Terrell Owens, to creating a world with digital animators for Mr. Monopoly to live in, to designing a zamboni wrap or logos, being an Art Director is awesome, simply put. With clients who have varying...
By |May 17th, 2012|Categories: Uncategorized|Tags: , , , , , , |Comments Off on Loving It: Being an Ad Agency Art Director

Food Retail Has Gone Digital

After returning from the Food Marketing Institute (FMI) show in Dallas, Texas, one key topic stood out as a strong take away - like it or not, we are living in a digital world and there is no going back.  As Terry Jones of Kayak.com stated in his presentation, “We are living in a self-service world where successful...
By |May 14th, 2012|Categories: Uncategorized|Tags: , , , |Comments Off on Food Retail Has Gone Digital

Missionary Award Winner – April

We're sending some congratulatory love to SKM Operations Manager, Patrick Herrrmann, for being chosen as our Missionary Award Winner for April.  Earlier last month we made some significant improvements to the agency's server and Pat was an integral part of the process, working over 80 hours in one week!  His "no problem" attitude and role as a "man who wears many hats"...
By |May 8th, 2012|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – April