Monthly Archives: July 2012

Q2 Missionary Award Winner!

A big congrats is in order for Associate Creative Director, Lauren Cius, for being chosen as the Q2 Missionary Award Winner for 2012!  Lauren has given 110% over the past few months and deserves every bit of recognition for all of her hard work...
By |July 23rd, 2012|Categories: Uncategorized|Tags: , , |Comments Off on Q2 Missionary Award Winner!

The Traditional 25th Anniversary is Silver…Ours was Pure PR Gold

What do a gnome, an anniversary and Twitter all have in common?  At SKM Group, it all made perfect sense as the agency set out to raise interest and awareness about its 25th anniversary celebration and donation of $50,000 to cancer-related causes throughout the country...
By |July 19th, 2012|Categories: SKM Culture|Tags: , , , , , |Comments Off on The Traditional 25th Anniversary is Silver…Ours was Pure PR Gold

A Familiar Project in a Foreign Land; Launching Identifix in Latin America

Launching a brand in a foreign market is always a significant challenge, but there’s also a lot of proven science to it. Regardless of the country, client product, or target audience, effective brand development and management practices carry across all borders...
By |July 18th, 2012|Categories: Automotive, Blog, Business-to-Business, Research, Strategy, and Planning, SKM Client Work|Tags: , , , |Comments Off on A Familiar Project in a Foreign Land; Launching Identifix in Latin America

The Value of Research

A lot is made about the creative process in an advertising agency.  Look no further than AMC's "The Pitch" to witness the glamour, drama and excitement of brainstorming sessions and late nights grinding out ideas in search of the “big idea.”  Sometimes within the show, it seems that the only input into the project is from the client...
By |July 17th, 2012|Categories: Uncategorized|Tags: , , |Comments Off on The Value of Research

Gnome Alone? Not Anymore!

Greetings all!  Skomer here again.  I can’t begin to tell you how excited I am that my good friend, A.Gnome, finally found a home with the folks over at the American Cancer Society’s Hope Lodge.  Ever since we graduated college together (we were roommates), our lives have taken different paths: I’ve preferred to stay in one place with my friends here at SKM while A, embarked on a world tour, going wherever the wind took him...
By |July 16th, 2012|Categories: SKM Culture|Tags: , , , , , , , |Comments Off on Gnome Alone? Not Anymore!

Missionary Award Winner – June 2012

And the winner of the June Missionary Award is...SKM Office Manager, Paula Barbari!  Paula was the driving force behind SKM Lunch Week 2012 and because of that, we are forever grateful...
By |July 6th, 2012|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – June 2012