Monthly Archives: August 2012

Want to Liven Up a Big Meeting? Ignite It!

The Professional Insurance Marketers Association (PIMA) holds conferences to allow affinity insurance marketers to network, show best practices and learn about trends in  marketing and the insurance industry.  I just returned from the July 2012 PIMA conference in Santa Fe, New Mexico.
By |August 24th, 2012|Categories: SKM Culture|Tags: , , |Comments Off on Want to Liven Up a Big Meeting? Ignite It!

3 Top Tips for Video Editing [VIDEO]

Here at SKM, we know video.  Whether we're shooting a commercial for a client or a video for our agency website, we make sure to remember three important elements while hard at work in the editing suite...
By |August 22nd, 2012|Categories: Industry Eyecatchers|Tags: , , , , |Comments Off on 3 Top Tips for Video Editing [VIDEO]

Paid Search’s Role in a Marketing Mix

As marketers, we are constantly asking ourselves what are the best channels in which to invest marketing dollars. Typically clients are used to seeing plans with significant allocations going towards the usual high-impact channels: TV, radio, direct mail and email. These channels work, and we generally know how much they cost...

Scissors Down, Start Clicking Your Coupons!

There is one fact that rings true amongst all deal-seeking shoppers – they love coupons. As a promotional grocer in upstate NY and Northern PA, TOPS Friendly Markets is always looking for ways to save their shoppers more each week. In addition to the manufacturer coupons TOPS doubles in store, e-BonusSaverTM coupons offered online and TOPS Super Coupons...
By |August 20th, 2012|Categories: Uncategorized|Tags: , , , , |Comments Off on Scissors Down, Start Clicking Your Coupons!

Skomer the Gnome Asks SKM Group’s New CEO 10 Tough Questions

Hi everyone! Skomer here.  I’m so very happy to introduce to you all the newest member of the SKM Group team—Mr. Larry Robb!  He’s our new owner and CEO, and he’ll be heading up the agency while Sue focuses on client retention and new business prospects.

By |August 17th, 2012|Categories: SKM Culture|Tags: , , , , |Comments Off on Skomer the Gnome Asks SKM Group’s New CEO 10 Tough Questions

Goodbye Hotmail, Hello Outlook.

As I’m sure many of you already know, Microsoft’s latest development was to replace email service provider Hotmail.com with Outlook.com.  While the service, which first made its debut in 1996, will still be available to current users, the Hotmail we all know (and once may have loved) will now be Outlook.
By |August 14th, 2012|Categories: Technology|Tags: , , , , |Comments Off on Goodbye Hotmail, Hello Outlook.

Missionary Award Winner – July 2012

Congrats to SKM Creative Director, Rob Murphy on being selected as the Missionary Award Winner for the month of July!  Rob did some impressive video work last month (all with a smile on his face) and for that, we are truly grateful.  Thanks Rob!

By |August 10th, 2012|Categories: Uncategorized|Tags: , , |Comments Off on Missionary Award Winner – July 2012