Monthly Archives: October 2012

Q3 Missionary Award Winner

We'd like to give SKM Creative Director, Rob Murphy, a Gnorbert-sized round of applause for being our Q3 2012 Missionary Award Winner!  Rob has put in countless hours overseeing and perfecting some of the agency's biggest projects over the past few months. Congrats Rob, you certainly deserve it!
By |October 29th, 2012|Categories: Uncategorized|Tags: , , , , |Comments Off on Q3 Missionary Award Winner

Put Your Money Down and Roll the Dice on Data-Driven Marketing. It’s a Good Bet!

The Direct Marketing Association Annual Conference was held last week at the Mandalay Bay Hotel in Las Vegas. SKM Group has actively participated in DMA events over our history, and we use this conference to gain insights from other direct marketing experts, meet with several clients and prospects in one place, and learn about all the new things...
By |October 23rd, 2012|Categories: SKM Culture|Tags: , , , , , , |Comments Off on Put Your Money Down and Roll the Dice on Data-Driven Marketing. It’s a Good Bet!

The Social Stump: 2012 Election Sees Even More Interactive Media

The presidential election in 2008 was dubbed by many as “The Social Media Election,” and the winner of that race and current incumbent Barack Obama earned the title of “The First Internet President” due to his campaign’s heavy web presence. During the 2008 campaign, viewer’s watched 14.5 millionn hours of then candidate Obama’s YouTube channel, equal to $47 million dollars...
By |October 22nd, 2012|Categories: Social Media|Tags: , , , , , , , , , , |Comments Off on The Social Stump: 2012 Election Sees Even More Interactive Media

2 Causes + 2 Days = Job Well Done

Proving that once again small acts can add up to a big impact, SKM Group participated in a whirlwind weekend of good deeds, kicking off with Paws in the Park on Sept. 29th to benefit the SPCA Serving Erie County and the Making Strides Against Breast Cancer walk on Sunday, Sept. 30th to benefit the American Cancer...
By |October 19th, 2012|Categories: SKM Culture|Tags: , , , , , , |Comments Off on 2 Causes + 2 Days = Job Well Done

You Can Bank on SKM Group

Financial services marketing has changed significantly over the last decade.  With the collapse of some large institutions, stricter lending guidelines and a plethora of new regulations such as those from the Dodd-Frank Act, marketers have been forced to re-evaluate how they communicate with customers and prospects and create a meaningful dialog about their products and services...
By |October 18th, 2012|Categories: Industry Eyecatchers|Tags: , , , , , , , |Comments Off on You Can Bank on SKM Group

AdWeek in Buffalo

Last week, the Advertising Club of Buffalo held its second annual Ad Week.  With five events over four days covering a range of topics, there was something for everyone...

Presidential Brands Face Off

The following contest is scheduled for one fall. In this corner, the challenger, former Governor of Massachusetts, from your Republican party, Miiiiiiiiiiiiiiitt Romney! And now, coming down the aisle, the current champion from your Democratic party, the President of the United States, Barack Ooooooobamaaaaaa...
By |October 16th, 2012|Categories: Blog, Industry Eyecatchers, Public Relations, Research, Strategy, and Planning, Social Media|Tags: , , , , , |Comments Off on Presidential Brands Face Off

Get the Skinny on SKM’s Associate Creative Director, Lauren Cius

As a young designer I am always looking for opportunities to grow and learn. I often find myself turning to Lauren, SKM’s Associate Creative Director for design advice, tips and tricks! Recently, I was given the opportunity to sit down with Lauren and ask her a few questions ranging from her life as a designer at SKM, her design...
By |October 15th, 2012|Categories: Meet the Bloggers|Tags: , , , , , , |Comments Off on Get the Skinny on SKM’s Associate Creative Director, Lauren Cius

Larry Shakes His Stuff for Scholarships

Money has been totaled and bragging rights earned.  For the second year in a row, SKM Group came out on top, earning the top position at the Advertising Club of Buffalo’s second annual Big Tip Off event held Tuesday night.  Our new leader, Larry Robb, poured, mixed and shook his coconuts (refer to image above)...
By |October 12th, 2012|Categories: SKM Culture|Tags: , , , , , , |Comments Off on Larry Shakes His Stuff for Scholarships

Advice for Our Daughters

Today is International Day of the Girl, a day set aside to explore, discuss and eliminate female gender-based stereotypes, biases and injustices around the world.  While many countries have much heavier issues to contend with such as basic human rights and safety, as a professional woman and the mother of three girls ages 7, 10 and...
By |October 11th, 2012|Categories: Uncategorized|Tags: , , , , , , , |Comments Off on Advice for Our Daughters