Monthly Archives: December 2012

We Were Smitten with the Kittens (and puppies, and hamsters…)

Last week was the SPCA Serving Erie County’s radiothon, and I spent the better part of three days at the organization’s headquarters in Tonawanda, N.Y. While it was a tiring yet exhilarating experience to be there in the wee hours of the morning and later into the night, it was nothing compared to what the dedicated volunteers and...
By |December 21st, 2012|Categories: SKM Culture|Tags: , , , , , |Comments Off on We Were Smitten with the Kittens (and puppies, and hamsters…)

The Big Idea: A Process Worth All The Effort

Lately, the Creatives at SKM Group have been working together on a bunch of new projects with one goal in mind: generating the idea that gets results. We tend to call it The Big Idea. How does the Creative team at SKM get there? It’s a process, but...
By |December 19th, 2012|Categories: Uncategorized|Tags: , , , , |Comments Off on The Big Idea: A Process Worth All The Effort

2012 Year in Review

We seem to say it every December, but doesn’t it seem like this truly was a humdinger of a year? So much happened in 2012 in terms of milestones within the marketing industry and the work we do for our clients, not to mention...
By |December 18th, 2012|Categories: SKM Culture, Social Media|Tags: , , , , , , , |Comments Off on 2012 Year in Review

Service, Savvy, Stability: Why You Need a Solid Agency in 2013

In my experience, most companies choose to start a relationship with an agency because of great creative and client service. However, when you combine those strengths with financial stability, you get a relationship that can endure...
By |December 17th, 2012|Categories: Uncategorized|Tags: , , , , |Comments Off on Service, Savvy, Stability: Why You Need a Solid Agency in 2013

Bigger Budgets, More Innovation: 2013 Looking Good

Although no one can accurately predict the future, we can assess the flow of current events and trends to get a glimpse at what 2013 may hold for the ad biz. Bigger Budgets I’m happy to say that throughout the industry, projections...
By |December 14th, 2012|Categories: Uncategorized|Tags: , , , , |Comments Off on Bigger Budgets, More Innovation: 2013 Looking Good

Holiday Advertising – A Top 5 List

One favorite holiday advertisement? I can’t pick just one. Maybe it’s just my admiration for the film High-Fidelity, but lists like this...

The Most Wonderful Time of the Year

I think one of my favorite messages in our chalkboard room from last night’s party was a quote from what is probably the most beloved holiday movie of all time: “No man is a failure who has friends,” (that’s from “It’s a Wonderful Life,” in case you were wondering). And boy, that sentiment rang true as friends, both new...
By |December 7th, 2012|Categories: Uncategorized|Tags: , , , , , , |Comments Off on The Most Wonderful Time of the Year