Monthly Archives: February 2013

Chocolate and Valentine’s Day: The Perfect Pair

Expectations going into SKM Group’s Iron Chef cooking challenge on February 14th were as high as the blood sugar levels coming out of it.  That’s because the month’s theme, in honor of the romantic day on which the contest was held (as well as a rather unfortunate event that took place that day), was “Death by...
By |February 28th, 2013|Categories: Blog, SKM Culture, Social Events|Tags: , , , |Comments Off on Chocolate and Valentine’s Day: The Perfect Pair

How Do You Fit In? Finding Ways to Tie Your Brand’s Story into the Local News Media

If there’s one thing local media outlets love, it’s tying into a national trend or breaking news.  Even if there’s a wild fire in the forests of California, TV news affiliates in Rhode Island will use the opportunity to talk to the local fire station and air a story about fire safety.  There’s something about feeling like you’re a part...

By |February 25th, 2013|Categories: Uncategorized|Tags: , , , , , |Comments Off on How Do You Fit In? Finding Ways to Tie Your Brand’s Story into the Local News Media

From Trash to Treasure and in Between: SKM Group Supports Response to Love this Holiday Season

One of our core values at SKM Group is to support local nonprofits.  During the holidays, we had the chance to pool our resources and donate some much-needed items to the Response to Love Center.  On Friday, February 8, we filled a rented trailer with these items and dropped them off.  We also had a chance...

By |February 22nd, 2013|Categories: SKM Culture|Tags: , , , , , |Comments Off on From Trash to Treasure and in Between: SKM Group Supports Response to Love this Holiday Season

Where’s Your Homepage?

What does your brand look like online these days? You likely have a mix of the traditional dot-com website, landing pages to capture campaign traffic and a smattering of social media accounts. Consumers used to start their engagement with your brand at your website homepage, but these days you need to be prepared to engage for the first time – and subsequent times – where...
By |February 21st, 2013|Categories: Technology|Tags: , , , , , , |Comments Off on Where’s Your Homepage?

40/40/20

Way back in 1986, when Halley’s Comet sailed across the sky and we rocked out to Van Halen’s new lead singer, Sammy Hagar, former sales executive Susan K. Meany started a little company called Marketing Resources of New York, which specialized in direct mail marketing. Fast forward 27 years, and you’ll find that direct mail...
By |February 19th, 2013|Categories: Blog, Direct Mail|Tags: , , , |Comments Off on 40/40/20

Missionary Award Winner – January 2013

Kudos to Account Executive, Andrea D'Angelo, for being chosen as the January Missionary Award winner! Andrea has been hard at work, taking on new clients with a smile and even doing work while on a flight back from a meeting in Atlanta.  Thanks for your dedication to our team Andrea, we appreciate it!
By |February 18th, 2013|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – January 2013

The Energy Industry Is Ramping Up for the Future

Kevin, our manager of new business development, and I, just returned from the Association for Energy Service Professionals’ Annual Conference in Orlando, Florida. It was nice to get out of the cold weather of Buffalo in January, but we didn’t get to spend too much time in the sun. This conference was...
By |February 15th, 2013|Categories: Industry Eyecatchers|Tags: , , , , , |Comments Off on The Energy Industry Is Ramping Up for the Future

“Mad Men”, “Mayhem,” MTV—What Moves Monish

There’s a new face at the head of our creative team here at SKM Group. I’d like to introduce you to Monish Bhattacharyya, SKM’s new Executive Creative Director. I recently asked him the following questions so that we might all get to know him better and learn...

By |February 5th, 2013|Categories: Meet the Bloggers|Tags: , , , , , , |Comments Off on “Mad Men”, “Mayhem,” MTV—What Moves Monish