Monthly Archives: March 2013

Bringing Business Home for Ethan Allen

eatrio Ethan Allen, a well-known high-end furniture store, came to us with a unique problem. Corporately and nationwide, the brand was known for its elegance and sophistication. Regionally, however, that translated into a perception of...
By |March 25th, 2013|Categories: Uncategorized|Tags: , , , , |Comments Off on Bringing Business Home for Ethan Allen

B-to-B Direct Marketing: The Keys to Success

identrio In business-to-business (b-to-b) direct marketing, there are three main factors that are critical to a campaign’s success: the quality of your data, the creative’s relevancy to your audience and your reporting metrics. For our automotive client, Identifix, these three factors greatly influenced the success of our 2012 direct...
By |March 22nd, 2013|Categories: Uncategorized|Tags: , , , , , , |Comments Off on B-to-B Direct Marketing: The Keys to Success

Knock, Knock! It’s Opportunity at Your Social Media Door

taratrio We all know how important social media has become in recent years and the value of staying active in it.  Most companies have a Facebook page or Twitter account to communicate with their audience, not to mention blogs, enewsletters, Instagram and Pinterest pages.  Successful companies know that social media also...
By |March 20th, 2013|Categories: Social Media|Tags: , , , , , , , |Comments Off on Knock, Knock! It’s Opportunity at Your Social Media Door

ADDYs 2013: Booze, Bites and Bragging Rights

addys2013

Last Friday, SKM Group headed to the Buffalo Museum of Science for “ADDYs 2013: The Science of Persuasion,” presented by the Ad Club of Buffalo. Scores of local marketing heads came together to celebrate our collective artistic and scientific...
By |March 19th, 2013|Categories: SKM Culture|Tags: , , , , , , , , |Comments Off on ADDYs 2013: Booze, Bites and Bragging Rights

The Eternal Optimist: Kevin Coughlin

meetthebloggers Since joining SKM Group in November, Kevin Coughlin, manager of new business development, has been bringing his signature style of sales savvy to his work, winning over new clients and his fellow team members alike. I asked my neighbor (our desks are diagonal from each other) his thoughts on what makes a good sales person (hint: the army helps), how he likes to...
By |March 14th, 2013|Categories: Meet the Bloggers|Tags: , , , , , , , |Comments Off on The Eternal Optimist: Kevin Coughlin

I Had a Hunch, but it’s Nice to Have it Confirmed

bestplacestowork2013

I considered myself extremely lucky when I bought SKM Group last summer to have walked into a situation where there was already a fantastic corporate culture.   Team members were motivated, appreciated and had an excellent understanding of their role in the agency’s success.  Hats off to Sue for creating such a fun...
By |March 12th, 2013|Categories: SKM Culture|Tags: , , , , |Comments Off on I Had a Hunch, but it’s Nice to Have it Confirmed

Missionary Award Winner – February 2013

missionaryaward SKM would like to congratulate Graphic Designer, Lisa Dojnik, for being chosen as the Missionary Award Winner for the month of February. Lisa powered through a busy month, tackling a variety of projects and taking on the creative responsibility for some new clients.  Thanks for all you did last month, and continue to do for us Lisa!
By |March 11th, 2013|Categories: Uncategorized|Tags: , , , , |Comments Off on Missionary Award Winner – February 2013

Talk Nerdy To Me

The 2013 Addy Awards Show is almost here and with this year’s theme being “The Science of Persuasion,” all of us at SKM Group have our pocket protectors prepared for a nerdy evening.  The show is set for Friday, March 15th at the Buffalo Museum of Science, where the local advertising community will gather to...