Monthly Archives: April 2013

Know Thy Audience: How We Can All Learn from JCPenney

bryantrio

Earlier this month, JCPenney announced that its CEO of 17 months, Ron Johnson, was relieved of his duties after a calamitous tenure marked by store closings, lawsuits and an unprecedented 32 percent drop in sales.  From the beginning, many marketing professionals questioned the dramatic shift that Johnson...
By |April 29th, 2013|Categories: Industry Eyecatchers|Tags: , , , , , |Comments Off on Know Thy Audience: How We Can All Learn from JCPenney

Let Them Trust You: Healthcare Marketing Essentials

buffalobabiestrio

Healthcare is a huge part of our national conversation and all of our daily lives. It’s certainly top of mind for us at SKM Group, and we love doing healthcare work because it’s easy to focus on a consumer when we’re always walking in their shoes. The most successful healthcare marketing empathizes with the consumer. It lets...
By |April 27th, 2013|Categories: SKM Culture|Tags: , , , , , , |Comments Off on Let Them Trust You: Healthcare Marketing Essentials

Making a Direct Impact Through Direct Mail

trio

Ever wonder why people open their mail over the trash can? Or why companies keep sending you mail when you don’t buy what they’re selling? Well, it’s because someone is buying what they’re selling.
By |April 26th, 2013|Categories: Blog, Direct Mail|Tags: , , , , , , |Comments Off on Making a Direct Impact Through Direct Mail

Turning the Tables—When the PR Pro Gets the Third Degree

TaraTrio While it’s usually my job to coach others in the intricacies of media interviews, I recently had the opportunity to sit in the hot seat and be the one on camera, once for the New York City PBS affiliate and once for our local NBC affiliate. Being interviewed, even when you are thoroughly versed in the subject matter, can...
By |April 25th, 2013|Categories: Industry Eyecatchers|Tags: , , , , |Comments Off on Turning the Tables—When the PR Pro Gets the Third Degree

Q1 2013 Missionary Award Winner

lisatrio

Congratulations to Graphic Designer, Lisa Dojnik, for winning our Quarterly Missionary Award! Lisa has done a lot of heavy lifting for a variety of our clients over the past few months, such as TOPS Markets and the SPCA Serving Erie County. Her commitment to the agency and high quality of work is commendable, and...
By |April 24th, 2013|Categories: Uncategorized|Tags: , , , , , |Comments Off on Q1 2013 Missionary Award Winner

Congratulations! It’s Twins

twins Buttoned up.  Formal. Conventional.  Those would not be the words to describe Tim Marren and Andrew Ucci, SKM Group’s two newest additions to the creative department.  In addition to both being copywriters proficient in their craft, these guys have diverse interests and experiences that greatly add to their ability to...
By |April 19th, 2013|Categories: SKM Culture|Tags: , , , , , , |Comments Off on Congratulations! It’s Twins

Giving Back, One T-Shirt at a Time

trimania Trimania took over the Tri-Main building this past Saturday in Buffalo, NY. It was the 5th year the event of bands, DJs, performers, visual artists, comedians, poets and more came together in support of the Buffalo Arts Studios. This year, I got to participate in the festivities as a spectator and artist via...
By |April 17th, 2013|Categories: Industry Eyecatchers, SKM Culture|Tags: , , , , , , , , |Comments Off on Giving Back, One T-Shirt at a Time

A Dynamic Duo

danaandterri You know what they say: when it rains, it pours.  There have been so many new faces popping up at SKM Group lately, and we wanted to give our readers the chance to know them a bit better.  These two gals bring a wealth of knowledge and experience to the agency and our clients, and we jumped at the chance...
By |April 8th, 2013|Categories: SKM Culture|Tags: , , , , , |Comments Off on A Dynamic Duo