Monthly Archives: May 2013

You Can’t Fight Fire with Fire When it Comes to Social Media

jefftrio When celebrity chef Gordon Ramsay walked away from Samy and Amy Bouzaglo in the season finale of Fox’s Kichen Nightmares earlier this month, he claimed he couldn’t help them and set into motion an extraordinary chain of events that crossed into social and mainstream media outlets in what could only be...
By |May 29th, 2013|Categories: Social Media|Tags: , , , , , , |Comments Off on You Can’t Fight Fire with Fire When it Comes to Social Media

Meet Tara, Wife/Mom/PR Extraordinaire

taratrio

She's our resident blogger as of late, giving you the skinny on our most recent additions to SKM, educating us on the dos and don't of social media and giving us the best PR advice any agency could ask for.   With all Tara's done for us over the...
By |May 24th, 2013|Categories: Meet the Bloggers|Tags: , , , , , , |Comments Off on Meet Tara, Wife/Mom/PR Extraordinaire

Does Mad Men Accurately Portray an Advertising Agency?

wingingittrio

With the burgeoning popularity of “Mad Men” over the past few years, SKM staff find themselves fielding questions from clients and friends asking how our agency compares to the one depicted on the show. How we get our ideas and how they get from brainstorming to final product are popular subjects, but we'd be lying...
By |May 22nd, 2013|Categories: SKM Culture|Tags: , , , , , , , , , |Comments Off on Does Mad Men Accurately Portray an Advertising Agency?

Raising Awareness and Giving Homes to Good Dogs…One Social Media Post at a Time

spcatrio

The SPCA Serving Erie County is a wonderful client of SKM Group. We enjoy helping them achieve their missions and further their accomplishments in our community. We recently launched a campaign called “Bred to Love” that focused on dispelling the myths most people believe about pit bull terriers. In today’s...
By |May 21st, 2013|Categories: Uncategorized|Tags: , , , , , |Comments Off on Raising Awareness and Giving Homes to Good Dogs…One Social Media Post at a Time

Hospitality and Tourism Marketing

hospitalitygroup

Summer officially starts next month, and that means many hospitality and tourist attractions will be entering their peak business seasons, while others will be winding theirs down. SKM Group is used to the unique marketing challenges facing companies in this dynamic industry. The key to effective destination...
By |May 20th, 2013|Categories: Uncategorized|Tags: , , , , , , , , , , |Comments Off on Hospitality and Tourism Marketing

Calling All Food Lovers

orchardtrio

When our client, TOPS Friendly Markets, came to us with an idea for a new grocery store format in Western New York, we weren’t sure what to expect. They talked about how it would have new fresh offerings coming in daily, gourmet options unseen...
By |May 17th, 2013|Categories: Uncategorized|Tags: , , , , , , |Comments Off on Calling All Food Lovers