Monthly Archives: June 2013

What Do Journalists Really Think of Public Relations?

timtaratrio

Tim Marren may be SKM Group’s Senior Copywriter, but he actually cut his teeth as a journalist, serving as managing editor for the Lockport Union-Sun & Journal, a local daily, for seven years.  Since a big part of my job entails talking to the media, I...
By |June 25th, 2013|Categories: Uncategorized|Tags: , , , , , , , |Comments Off on What Do Journalists Really Think of Public Relations?

The Role of Advertising in Combating Industry Stereotypes

transitownetrio

It’s important to recognize that consumers, even savvy ones, often have preconceived notions. When developing ad campaigns for companies whose line of business typically evokes a less than positive reaction, the trick is to address these stereotypes head-on through creative that educates the consumer on...
By |June 24th, 2013|Categories: Uncategorized|Tags: , , , , , |Comments Off on The Role of Advertising in Combating Industry Stereotypes

A Classic, Refreshed: How to Repeat Promotional Performances

monopolytrio

Four years ago, SKM Group worked with grocery retail client TOPS Friendly Markets to launch their very own Monopoly® promotion, based on the classic board game. Every year since, the TOPS Monopoly Collect & Win game has been a huge sales driver, enticing a wide audience of loyal shoppers as well as...
By |June 23rd, 2013|Categories: Uncategorized|Tags: , , , , , |Comments Off on A Classic, Refreshed: How to Repeat Promotional Performances

Using Jeans to Spread the Word about Genes

tobijeanstrio

When Roswell Park Cancer Institute (RPCI) established its Center for Personalized Medicine (CPM) last year, the world-renowned cancer research and treatment facility knew it had a complicated message to get out in the community.
By |June 21st, 2013|Categories: Uncategorized|Tags: , , , , , , , , , , |Comments Off on Using Jeans to Spread the Word about Genes

Employees, Clients Benefit from Authentic SKM Culture

culturetrio

Defining the “culture” of a company isn’t an easy task. Determining the culture from the outside looking in is even more difficult. Prior to joining SKM Group in April, I was looking to join a company with a positive philosophy. One that is authentic and real.
By |June 18th, 2013|Categories: SKM Culture|Tags: , , , , , |Comments Off on Employees, Clients Benefit from Authentic SKM Culture

The Photographer’s Experience. The Tale of Two Commercials.

camera_TV_Blog

In the cluttered world of national TV commercials finding something that makes you want to hit the rewind on the DVR and watch it again is rare. Cannon’s “Inspired” commercial started airing at the end of 2012 and was one of those rewinds for me. Likewise, Apple’s new commercial stands out as well because it...

Missionary Award Winner – April 2013

jasontrio

You know what they say...better late than never! Congrats to newly appointed Associate Creative Director, Jason Hughes, for being chosen as April's Missionary Award winner. Jason was selected a few months ago based on the concept work he did for a number of new prospects. His "no...
By |June 13th, 2013|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – April 2013

Missionary Award Winner – May 2013

mikebtrio

We'd like to give Art Director, Mike Brown, a huge round of applause for being selected as the May Missionary Award Winner. Mike went out of his way last month, tackling a number of new projects and stepping in to help out his coworkers (without a single complaint)!  Congrats on a job well done Mike! We hope you...
By |June 11th, 2013|Categories: Uncategorized|Tags: , , , , , |Comments Off on Missionary Award Winner – May 2013