Monthly Archives: July 2013

Direct Mail Marketing Center of Excellence

dmimage From our founding 27 years ago, direct marketing has remained a core competency of SKM Group. Learn how the development of the DM Center of Excellence has strengthened our commitment to the art and science of DM,...
By |July 29th, 2013|Categories: SKM Culture|Tags: , , , , , |Comments Off on Direct Mail Marketing Center of Excellence

The Future of Auto Insurance and What it Means to Marketers

carinstrio

Everywhere you look today, you find information about the new healthcare reform laws—whether they are good for all of us, bad for all of us or if we will still be the same after years of discussion. It is a hot topic and one that is worthy of a lot of...
By |July 25th, 2013|Categories: Industry Eyecatchers|Tags: , , , |Comments Off on The Future of Auto Insurance and What it Means to Marketers

For that Special Touch, Design it by Hand

AGE309_HanddrawnTypeTrio

It’s not every day that a contemporary graphic artist gets to create something from scratch. Technology has given us so much—especially when it comes to fonts. But sometimes, to create something truly authentic and original, you have to step...

Bronze Is the New Black

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 On June 27, SKM Group was honored as one of only 30 winners at the 24th Annual Excalibur Awards, presented by the Buffalo Niagara Chapter of the Public Relations Society of America (PRSA), collecting a Bronze Excalibur in the Projects/Media Relations category for our “Gnome Finds a Home” special event...
By |July 23rd, 2013|Categories: SKM Culture|Tags: , , , , , , , , |Comments Off on Bronze Is the New Black

A Little Picnic in Eden

picnictrio

Ok, ok, ok…I get it. Having a great place to work is everyone’s goal, right? Well, their first goal might be Home Depot buckets full of cash, but a close second is a nice place to work. Every day you have to wake up to the ding of the alarm and try to...
By |July 19th, 2013|Categories: SKM Culture|Tags: , , , , , , , |Comments Off on A Little Picnic in Eden

Missionary Award Winner – June 2013

Pattrio

Kudos to Traffic and Operations Manager, Patrick Herrmann, for being selected as the June recipient of the Missionary Award. Patrick helped give the office a bit of a makeover, creating, cutting and hanging our agency's cultural attributes around the office (see pic above).  Not only do these words add a little something to our...
By |July 12th, 2013|Categories: Uncategorized|Tags: , , , , , |Comments Off on Missionary Award Winner – June 2013

UCI Annual Conference Review

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I just got back from the Utility Communicators International Annual Conference in Chicago. I like to go to this conference every year because it helps me learn new strategies and marketing techniques that help our energy industry clients.

By |July 10th, 2013|Categories: SKM Culture|Tags: , , , |Comments Off on UCI Annual Conference Review

“Mad Men” Season Six—Did it Fill You Up or Let You Down?

madmenseason6trio

Now that the sixth and penultimate season of Mad Men has concluded, let us take a few moments to reflect on it: the good, the bad and the ugly. And it should probably go without saying, but for the sake of fairness, if you haven’t yet watched...
By |July 8th, 2013|Categories: Uncategorized|Tags: , , , , |Comments Off on “Mad Men” Season Six—Did it Fill You Up or Let You Down?

SKM Keeps Running

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The last couple of weekends, a handful of staff members have been pretty busy walking, running and getting filthy.  This year, some of us participated in two different 5k events, both of which were not just your ordinary 5k, but an...