Monthly Archives: September 2013

Canisius College Graduate Programs Open House and Enrollment Push

lourytrio

Over the summer, members of the Canisius College graduate programs office challenged SKM Group with promoting attendance to online/in person open house events and promoting specific graduate programs for enrollment this fall.
By |September 25th, 2013|Categories: Uncategorized|Tags: , , , , |Comments Off on Canisius College Graduate Programs Open House and Enrollment Push

Tune in, Target and Get Returns—Radio’s Continued Strength in a World of Fragmented Media

radiotrio

If you measure the viability of any marketing medium strictly by consumption habits, then digital and TV might seem like the best opportunity to get in front of your audience. However, radio—particularly local, terrestrial radio--has unique...
By |September 24th, 2013|Categories: Uncategorized|Tags: , , , , |Comments Off on Tune in, Target and Get Returns—Radio’s Continued Strength in a World of Fragmented Media

Buffalo Babies Say, “Thank You.”

bflobabiestrio

When it comes to creative concept development, usually the best question to ask before you get started is, “Who benefits?” Recently, SKM Group health care client Kaleida Health asked us to develop a campaign for their hospitals’ Maternity...
By |September 23rd, 2013|Categories: Uncategorized|Tags: , , , , , , |Comments Off on Buffalo Babies Say, “Thank You.”

The Purpose of Content Marketing

contentmarketingtrio

You assume a bit of risk when you tell your client and boss that you want to attend a conference as it requires the investment of both time and money. But I did so with confidence as I knew we would get a return on the investment of attending...
By |September 20th, 2013|Categories: Industry Eyecatchers|Tags: , , , |Comments Off on The Purpose of Content Marketing

World Traveler. Loving Wife and Dog Mom. Social Media Maven.

erintrio

Interactive Project Manager Erin Doherty isn’t afraid to say she spends a lot of time on Facebook, Twitter and Instagram at work. That’s because she recognizes social media’s vital role in a client’s marketing plan and helps reach and engage their...
By |September 19th, 2013|Categories: Meet the Bloggers|Tags: , , , , |Comments Off on World Traveler. Loving Wife and Dog Mom. Social Media Maven.

Missionary Award Winner – August 2013

terrymissionary Sending some congratulatory love to Art Director Terry Caber for being chosen as the Missionary Award winner for the month of August.  Although new to the agency, Terry has caught on quickly and produced some great work, both...
By |September 16th, 2013|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – August 2013

T Squared

tsqtrio

What can we say—we’ve been on a roll lately with new SKMers whose names come in alliterative pairs. First there was Kelly and Katie, and now we’ve got Terry and Tyler. Don’t be surprised if our next new hire announcement is about a June and...
By |September 6th, 2013|Categories: SKM Culture|Tags: , , , , |Comments Off on T Squared