Monthly Archives: November 2013

Missionary Award Winner – October 2013

topsteam

We are pleased (as punch) to announce that the recipient of the October Missionary Award is not one person, but a talented group of 8 people! The "TOPS team", as we lovingly refer to them at the office, worked around the clock...

By |November 27th, 2013|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – October 2013

Q3 2013 Missionary Award Winner

Q3Missionary

Please stand up and help us give Production Manager, Marghi Montagnola, a gigantic round of applause for being chosen as the recipient of the Missionary Award for the second quarter.  Marghi has done a fantastic job managing a...
By |November 25th, 2013|Categories: Uncategorized|Tags: , , , |Comments Off on Q3 2013 Missionary Award Winner

SKM’s Crop of Newbies Paint a Rosy Picture

Newbies_stacked

Deserved or not, Millennials—that  is those born between 1980 and 2001—have the reputation for being spoiled, entitled and needing constant recognition. On the other hand, they’re also known for their technological savvy, ability to multitask...
By |November 22nd, 2013|Categories: SKM Culture|Tags: , , , , , , |Comments Off on SKM’s Crop of Newbies Paint a Rosy Picture

SKM Group ECD Monish Bhattacharyya Discusses Holiday Advertising on WNLO’s “Winging It!”

Holiday Advertising
It’s that time of year again…retailers are pulling out all the stops in order to lure in shoppers–and their wallets.

From doorbuster deals to extended hours (even on Thanksgiving) to heartwarming or funny commercials, SKM Group’s Executive Creative Director Monish Bhattacharyya appeared on the […]

By |November 21st, 2013|Categories: News||Comments Off on SKM Group ECD Monish Bhattacharyya Discusses Holiday Advertising on WNLO’s “Winging It!”

TOPS Loves Pets

TOPSLovesPets TOPS Friendly Markets came to SKM Group with an important challenge: find a way to get their current customers to not only do their family’s grocery shopping at TOPS, but also purchase their pets’ needs there as well.

It’s Personal: The Key to Getting Direct Marketing Response

suntrust

Providing marketing solutions for the financial services industry has long been one of SKM Group’s core competencies. We know that banking customers run the gamut as far as communication preferences and calls to action go, which is why...
By |November 18th, 2013|Categories: Blog, Direct Mail, Financial Services|Tags: , , , , |Comments Off on It’s Personal: The Key to Getting Direct Marketing Response

Holiday Valley’s Changing Media Mix

holidayvalley

SITUATION Holiday Valley, one of the premier skiing destinations in the East, has long been a media client of SKM. Each winter season, we are presented with the challenge of marketing the mountain and resort in new and different ways. In recent years,...
By |November 18th, 2013|Categories: Blog, Digital Advertising, Media Planning and Placement, Research, Strategy, and Planning, SKM Client Work, Social Media|Tags: , , , |Comments Off on Holiday Valley’s Changing Media Mix

Top Twelve Tips from the DMA

dma

Last month I had the opportunity to attend the Direct Marketing Association (DMA) Annual Conference and Exhibition in Chicago.  While I may have been the only marketer representing SKM Group at the conference, I certainly wasn’t the one...

By |November 15th, 2013|Categories: SKM Culture|Tags: , , , , , |Comments Off on Top Twelve Tips from the DMA