Monthly Archives: December 2013

2013: Good Action and Good Growth

clients

According to the Chinese Calendar, 2013, the Year of the Snake, is marked by steady progress and attention to detail, and we couldn’t agree more. In preparing this edition of our Agency Year in Review, what stood out the most to us was...

By |December 17th, 2013|Categories: SKM Culture|Tags: , , , , , , , |Comments Off on 2013: Good Action and Good Growth

More Good Action in 2014: Spending—Especially Mobile—on the Rise

2014 predictions

When we made predictions for 2013, the story was that we’d see bigger ad budgets and more innovation, especially in the digital space. The experts are saying that 2014 should bring even more of the same, though studies have focused on...
By |December 16th, 2013|Categories: Industry Eyecatchers|Tags: , , , |Comments Off on More Good Action in 2014: Spending—Especially Mobile—on the Rise

Mobile Advertising – More Than Just Passing Consideration

mobile To hear industry insiders five years ago, you would have thought that every consumer in the world would only be accessing the web via mobile devices by now.  Despite the hype and lack of movement during the early years, mobile...
By |December 13th, 2013|Categories: Industry Eyecatchers|Tags: , , , , , |Comments Off on Mobile Advertising – More Than Just Passing Consideration

SKM Group announces new hires in the Creative, Direct Mail & Media Departments

Depew, N.Y. – SKM Group, a full-service marketing communications agency, has hired Andrea Liseno as proofreader, Mary Usen as senior production manager and Diane Warner as media director.

As a proofreader, Liseno is responsible for ensuring the accuracy and consistency of all agency projects. She was previously a marketing associate at Marshall […]

By |December 12th, 2013|Categories: News||Comments Off on SKM Group announces new hires in the Creative, Direct Mail & Media Departments

Cyber Monday Marketing is All About the Email

cybermonday

Retailers were ready to flood your inbox with lots of lovely marketing messages this past Cyber Monday. The push to clean up with big sales online after the holiday weekend is nothing new; it proves to be more profitable every year with sales...
By |December 12th, 2013|Categories: Industry Eyecatchers|Tags: , , , , , , |Comments Off on Cyber Monday Marketing is All About the Email

Some Like it Hot: SKM’s Newest Employees Can Take the Heat

newhires3 If variety is the spice of life, then our latest batch of new teammates may as well be three-alarm chili. The fact that they are all of the female persuasion is just about the only thing these ladies have in common, since each brings her own unique skills...
By |December 11th, 2013|Categories: SKM Culture|Tags: , , , , , , |Comments Off on Some Like it Hot: SKM’s Newest Employees Can Take the Heat