Monthly Archives: January 2014

Our New Media Buyer Knows the Difference Between a C-Note and a C Note

lindsay

In what can only be described as a perfect right brain/left brain balance, Lindsay Adornetto, our new media buyer, has the ability to plan complicated media buys and negotiate involved contracts, but can also belt out...
By |January 27th, 2014|Categories: SKM Culture|Tags: , , , , |Comments Off on Our New Media Buyer Knows the Difference Between a C-Note and a C Note

Laughs, Moans and #Buffalove

buffalove

Every Buffalonian knows the feeling. It's similar to preparing for a punch. You're in a big group with people from all around the country, and the time comes to introduce yourself and say where you are from.
By |January 21st, 2014|Categories: SKM Culture|Tags: , , , , , , , , , , , |Comments Off on Laughs, Moans and #Buffalove

2014 Super Bowl Ad Preview: Is Creepy the New Cool?

superbowl

I get it. I really do. There’s an inexorable amount of pressure to deliver when it comes to Super Bowl commercials. It’s the most watched television program on the earth. That’s billions of eyeballs glued to your work. And unlike every other program, this...
By |January 20th, 2014|Categories: Blog, Industry Eyecatchers, Traditional Advertising|Tags: , , , , , |Comments Off on 2014 Super Bowl Ad Preview: Is Creepy the New Cool?

SKM Group Announces One New Hire, Four Promotions

Depew, N.Y. SKM Group, a full-service marketing communications agency, announces a new hire in the Media Department; Promotions in the Interactive, Creative & Accounting Departments:
Lindsay Adornetto has been hired as a media buyer. She will be responsible for purchasing media space and/or time in print, radio, TV, […]

By |January 17th, 2014|Categories: News||Comments Off on SKM Group Announces One New Hire, Four Promotions

SKM’s Approach to Direct Marketing Creative: How to Target

DM

While direct marketing (DM) creative has plenty in common with other forms of marketing, DM creative is largely determined by the deep knowledge we have of the individuals we are communicating with. We call these individuals “the target."
By |January 17th, 2014|Categories: Industry Eyecatchers|Tags: , , , , |Comments Off on SKM’s Approach to Direct Marketing Creative: How to Target

#PolarVortex – The 2014 Blizzard Social Media Campaigns of Utilities

polarvortex

A few weeks ago, our country was rocked by the Polar Vortex. Here in Buffalo, this was our first blizzard in over 20 years. Although we are known for having a ton of snow every year, we don’t typically experience many days of subzero weather...
By |January 15th, 2014|Categories: Industry Eyecatchers|Tags: , , , , , , , |Comments Off on #PolarVortex – The 2014 Blizzard Social Media Campaigns of Utilities

Missionary Award Winner – December 2013

vickymissionary

Kudos to Account Supervisor, Victoria Jayes, for being chosen as the Missionary Award Winner for the month of December. Victoria has done an incredible job managing one of the agency's largest accounts, SunTrust Banks. Her dedication...
By |January 13th, 2014|Categories: Uncategorized|Tags: , , , , |Comments Off on Missionary Award Winner – December 2013

Missionary Award Winner – November 2013

jeffmissionary

Let's give it up for Director of Integrated Services, Jeff Schaefer, for being selected as the Missionary Award Winner for the month of November.  Jeff's commitment to the agency was vital to our year-end success and we couldn't be more...
By |January 7th, 2014|Categories: Uncategorized|Tags: , , , , |Comments Off on Missionary Award Winner – November 2013