Monthly Archives: February 2014

Q4 2013 Missionary Award Winner

jefftrio We'd like to give Director of Integrated Services, Jeff Schaefer, a Gnorbert-sized round-of-applause for being named the Q4 2013 Missionary Award winner. Jeff has gone above and beyond working tirelessly on...
By |February 28th, 2014|Categories: Uncategorized|Tags: , , , |Comments Off on Q4 2013 Missionary Award Winner

Managing the Big Picture and What’s in Front of You

olympicstrio

People love the Olympics for different reasons. The pageantry and majesty of the Olympic Games is really unparalleled. And, as longtime Olympic announcer Jim McKay used to say at the opening of ABC’s Wide...
By |February 18th, 2014|Categories: Blog, Industry Eyecatchers, Media Planning and Placement, Public Relations, Research, Strategy, and Planning|Tags: , , , , |Comments Off on Managing the Big Picture and What’s in Front of You

What Is Your Industry’s Super Bowl?

superbowltrio

For us in the marketing communications industry, the Super Bowl represents the pinnacle event of the year when advertising is the star (besides the big game, of course).  If you haven't thought about what your...
By |February 17th, 2014|Categories: Industry Eyecatchers|Tags: , , , , , |Comments Off on What Is Your Industry’s Super Bowl?

My Day to Help the SPCA

spca-main

A couple weeks ago, my mom told me about a fun day we were going to have together. I was excited. She works at a place that starts with sk or something and they really care about animals like me. She said we were...
By |February 14th, 2014|Categories: Blog, SKM Client Work, Traditional Advertising|Tags: , , , |Comments Off on My Day to Help the SPCA

How Many Porsches Can You Sell With a Postcard?

pfafftrio

Direct marketing is designed to elicit a response. Getting the response can, at times, seem like a game of failures with target rates of 1-2% being very successful. The difficulty can be in creating a reason to buy...
By |February 12th, 2014|Categories: Industry Eyecatchers|Tags: , , , , |Comments Off on How Many Porsches Can You Sell With a Postcard?