Monthly Archives: April 2014

What Makes Interactive Designer Terri Swiatek Tick

She’s our resident web guru, keeping us and our clients up-to-date on the dos and don’t of web design and development.  With all Terri has contributed to the agency over the past year, I thought it was about time we learn more about the mom, traveler and gardener extraordinaire.

What’s […]

By |April 23rd, 2014|Categories: Blog, Meet the Bloggers|Tags: , , |Comments Off on What Makes Interactive Designer Terri Swiatek Tick

To Underline or Not to Underline (Links That Is)

My lovely Twitter digest and fellow tweeter @aardrian, alerted me to the fact that Google has recently gotten rid of underlined hyperlinks on it’s search page (Source: The Verge).

There is a lot of controversy about it on the web for and against it. Click the links […]

By |April 22nd, 2014|Categories: Blog, Digital Advertising, Marketing Trends, Technology|Tags: , , |Comments Off on To Underline or Not to Underline (Links That Is)

Drawing Up Success: An SPCA Video Case Study

SKM Group is pleased to present the first in an ongoing series of video case studies we’re calling “Drawing Up Success.” Our first subject is the recently wrapped “My Pet Is Cuter than Yours” campaign, completed for the SPCA Serving Erie County. We had […]

By |April 21st, 2014|Categories: Blog, Research, Strategy, and Planning, SKM Client Work, Social Media|Tags: , , |Comments Off on Drawing Up Success: An SPCA Video Case Study

Cheap Packages Can Cost You

Testing Testing Testing
By |April 16th, 2014|Categories: Blog, Media Planning and Placement, Research, Strategy, and Planning|Tags: |Comments Off on Cheap Packages Can Cost You

Missionary Award Winner March 2014

Sending some congratulatory love to Production Manager, Mary Usen, for being chosen as the Missionary Award winner for March. Despite being stranded in Atlanta for a few days during the blizzard, it was business as usual for Mary who worked remotely to ensure her […]

By |April 10th, 2014|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner March 2014

Honey Maid Celebrates Our “Wholesome” Families

If there’s one thing families of all types have in common, it’s love. Yes, believe it or not, despite that epic battle your mom and aunt had over your grandmother’s casserole recipe at Thanksgiving or the family vacation to Disney where everything that could […]

By |April 9th, 2014|Categories: Blog, Industry Eyecatchers|Tags: , , |Comments Off on Honey Maid Celebrates Our “Wholesome” Families

4 Lessons in PR From the Malaysian Air Disaster

After a tragedy, we always try to look for the lessons. It might seem trite to look for public relations help in the wake of such an immense disaster, but the truth is that better-managed PR and crisis communications could have helped minimize some […]

By |April 8th, 2014|Categories: Blog|Tags: , , , |Comments Off on 4 Lessons in PR From the Malaysian Air Disaster