Monthly Archives: May 2014

The Power of a B2B Customer Testimonial Video

Great product? Check.
Happy customers? Check.

Those are the two main ingredients of a great customer testimonial video, right at your fingertips. Produce the video, put it online, point prospects in its direction through various marketing channels, and let your sales team do the rest by […]

By |May 29th, 2014|Categories: Blog, Business-to-Business, SKM Client Work|Tags: , , , |Comments Off on The Power of a B2B Customer Testimonial Video

Energy Conferences Are Not All Fun and Games… But We Try to Change That

Having a ball at Energy Conferences

Last week, I attended the Association for Energy Services Professionals (AESP) Conference in Baltimore with Kevin Coughlin, our Manager of New Business Development. This conference focused on marketing and so it was the perfect venue for us to go […]

By |May 29th, 2014|Categories: Blog, Energy, Marketing Trends|Tags: , , , , |Comments Off on Energy Conferences Are Not All Fun and Games… But We Try to Change That

Evolving a Brand

In today’s age of instant access, evolving a brand can be like lighting a Molotov cocktail. Consider the cautionary tale of the Gap. After decades of building an iconic brand, the company decided it needed a logo change. The company spent millions on the […]

Brown Mackie College Teams Up with SKM

Brown Mackie College Teams Up with SKM Group for a Test of Epic Proportions
Brown Mackie College, a system of more than 25 colleges in several states across the U.S., has challenged SKM Group to come up with an A+ direct marketing campaign to target […]

Bringing a World of Experience Home to Our Clients

ICOM is the world’s largest network of independent advertising and marketing communication agencies, spanning more than 65 countries.

As a member of the ICOM network, SKM Group receives the benefits of a major multinational agency group — providing effective integrated communication resources to clients internationally, […]

By |May 28th, 2014|Categories: Blog, Industry Eyecatchers, SKM Culture|Tags: , , , , |Comments Off on Bringing a World of Experience Home to Our Clients

Q1 2014 Missionary Award Winner

Kudos to Production Manager Mary Usen, for being chosen as our Q1 2014 Missionary Award winner. Mary has greatly contributed to our internal process improvement efforts, exploring and testing a number of ways to help us be more efficient with our billing and reporting […]

By |May 28th, 2014|Categories: Uncategorized|Tags: , , |Comments Off on Q1 2014 Missionary Award Winner

SKM GROUP INDUCTED INTO WHITE COAT SOCIETY

Agency recognized for supporting Women and Children’s Hospital of Buffalo 

Depew, N.Y. – SKM Group, a full-service marketing communications agency, was inducted into the White Coat Society of Benefactors, class of 2014, today for its philanthropic support of the Women and Children’s Hospital of Buffalo (WCHOB) […]

By |May 21st, 2014|Categories: News||Comments Off on SKM GROUP INDUCTED INTO WHITE COAT SOCIETY

Missionary Award Winner – April 2014

Please help us give Art Director Mike Brown, a gigantic round of applause for being chosen as the recipient of the Missionary Award for April. Not only did Mike clean our (very) cluttered creative table, he also developed some solid concepts for a variety of our […]

By |May 13th, 2014|Categories: Uncategorized|Tags: , , |Comments Off on Missionary Award Winner – April 2014

Tim Marren, Marathon Man

Wearing multiple hats as a senior copywriter at SKM, board member for the Advertising Club of Buffalo, husband, father and marathon runner, you might wonder how Tim Marren can keep going and going and going. I caught up to him recently to find out […]

By |May 12th, 2014|Categories: Blog, Meet the Bloggers|Tags: , , , , |Comments Off on Tim Marren, Marathon Man

Life Jacket Ad Gets Dark

Every day I visit AdWeek.com , to read articles about ad-related news, the latest marketing trends and their “Ad of the Day,” an article that an Ad Week contributor deems interesting enough to highlight on the site’s homepage.  While some ads are funny or sincere, others make me […]

By |May 8th, 2014|Categories: Blog, Industry Eyecatchers, Social Media|Tags: , , , |Comments Off on Life Jacket Ad Gets Dark