Monthly Archives: June 2014

Redskins: The Cost of a Name

The Washington Redskins NFL franchise has dealt with a certain issue for some time now, but not until recently has the topic reached a heightened level. The topic in question – its nickname. The moniker has drawn some negative feedback for decades but an […]

New Hire, Lauren Daly, Takes on SKM’s New Website

Not only was I welcomed by smiling faces, many great first impressions and my own “Welcome Lauren!” sign displayed nicely on my desk, but I was also welcomed with open arms to help on one of SKM’s high priority internal projects…its new website. Rumor […]

By |June 25th, 2014|Categories: Blog, New Hires, SKM Client Work, SKM Culture|Tags: , , , , |Comments Off on New Hire, Lauren Daly, Takes on SKM’s New Website

Auto Insurance Trends in the Market Today

The buying process offers many options.
The auto insurance industry has been changing a lot over the past several years and pretty quickly for a large, conservative industry. When I first learned to drive and got my first car, my father made an appointment, went […]

Out with the Old; In with the New

Whoever came up with the saying “if it ain’t broke, don’t fix it” obviously never worked in marketing. We’re constantly tinkering with ideas and concepts here at SKM Group, whether it’s to introduce a client’s new product or service, or simply to encourage the […]

By |June 23rd, 2014|Categories: Blog, SKM Culture|Tags: , , , , |Comments Off on Out with the Old; In with the New

Marketing to Millenials: Your Marketing Will Self-Destruct, and It’s a Good Thing

I’m a millennial. That’s what all the major pubs have been saying for the past year or so. I’m right in the middle of the 76.6 million Americans in that 18-34 age range, a generation that is larger in number than even the Baby […]

By |June 20th, 2014|Categories: Blog, Industry Eyecatchers|Tags: , , , , |Comments Off on Marketing to Millenials: Your Marketing Will Self-Destruct, and It’s a Good Thing

SKM Group Announces Two New Hires and a Promotion

Depew, N.Y. – SKM Group, a full-service marketing communications agency, has three personnel announcements:

Lauren Daly has been hired as an interactive developer. Her duties include designing email templates in multiple browser platforms for clients such as SunTrust Bank, SPCA Serving Erie County and Identifix […]

By |June 19th, 2014|Categories: News||Comments Off on SKM Group Announces Two New Hires and a Promotion

No, No, No. What Not to Do on Landing Pages

       

Typically I like to be a bit more positive but there’s a bunch of no-no’s when it comes to building effective landing pages. Landing pages are simply the place to send potential customers to get them to perform a desired action […]

SKM GROUP’S JOHN LOURY FEATURED IN THE BUFFALO NEWS

Depew, N.Y. – The front page Business Section of The Buffalo News yesterday included an article about consumer banking, exploring the upward trend of mobile/online banking versus traditional branch banking. John Loury, an account supervisor at SKM Group, was prominently featured in the piece […]

By |June 9th, 2014|Categories: News||Comments Off on SKM GROUP’S JOHN LOURY FEATURED IN THE BUFFALO NEWS

So Many New Faces

Boy, things are really heating up around here, and not just the temps. With lots of new clients and projects in the pipeline, it’s no wonder we’ve added to our SKM family in leaps and bounds. Here are the new faces you might see, […]

By |June 6th, 2014|Categories: Blog, New Hires, SKM Culture|Tags: , , , , , , , |Comments Off on So Many New Faces