Monthly Archives: August 2014

Catching Up with a Couple of Colleagues

 

 

 

 

 

 

“If we don’t change, we don’t grow.”
-Gail Sheehy

Boy, ain’t that the truth. Fortunately for us, we’ve been changing and growing recently (some more than others…more on that later), as we introduce two new additions to the SKM family. Read on to find out a […]

By |August 29th, 2014|Categories: Blog, New Hires, SKM Culture|Tags: , , , , |Comments Off on Catching Up with a Couple of Colleagues

A Test of Epic Proportions, Part 2 – The Results

After executing a direct marketing campaign, analysis of the results plays an essential role in measuring success and steering the framework for future marketing efforts. This is especially true for Brown Mackie College, a system of more than 25 colleges in several states across […]

By |August 26th, 2014|Categories: Blog, Direct Mail, SKM Client Work|Tags: , , , , |Comments Off on A Test of Epic Proportions, Part 2 – The Results

Direct Mail – What Should You Be Considering?

The year started for us in an interesting way, with some of our clients opting for less direct mail and more email campaigns. Then about midway through the year, a funny thing happened, some of those cancelled direct mail campaigns started popping back on […]

By |August 25th, 2014|Categories: Blog, Direct Mail, Marketing Trends|Tags: , , , , , , |Comments Off on Direct Mail – What Should You Be Considering?

Mo Mixes It Up for a Good Cause

Last night SKM Group attended the Advertising Club of Buffalo’s 4th annual Big Tip Off event at SoHo Burger Bar in downtown Buffalo.  This event has become an Ad Club staple, encouraging the Western New York advertising and marketing community to come together and […]

By |August 22nd, 2014|Categories: Blog, SKM Culture, Social Events|Tags: , , , , , |Comments Off on Mo Mixes It Up for a Good Cause

The Eyes Have It

So you’ve seen Google’s Street View, right? Now Google has rolled out Business View.  Business View allows you to take a 360-degree virtual tour of a location, it’s powered by their Street View technology and the photographs are taken by a Google certified photographer […]

By |August 18th, 2014|Categories: Blog, Technology|Tags: , , , |Comments Off on The Eyes Have It

SKM Group Promotes Three to Vice President

Depew, N.Y. – SKM Group, a full-service marketing communications agency, promoted two directors and one supervisor to Vice President status, effective immediately. “I’m a big believer in putting the right people in the right positions and not simply filling a space because it just […]

By |August 15th, 2014|Categories: News||Comments Off on SKM Group Promotes Three to Vice President

Missionary Award Winner – July 2014

Please help me send some congratulatory love to Graphic Designer, Brittany McCrone, for being selected as the Missionary Award winner for July.  Although still fairly new to the agency, Brittany proved that she’s willing to take on whatever comes her way, including late nights, long […]

By |August 11th, 2014|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – July 2014

Hold the Wine…but I’ll Take Some Industry Insights

A few weeks ago, I flew out to Napa, California to attend the Professional Insurance Marketing Association’s (PIMA) midyear meeting and trade show. This conference is one that I look forward to every year because it is truly “where affinity business grows” (its aptly […]

SKM Group and Two Local Clients Featured in Business First of Buffalo

Learn more about how SKM helped TOPS Friendly Markets rebrand its delivery trucks, and why Louie’s Texas Red Hots relished the chance to conduct some phone market research.

 

By |August 6th, 2014|Categories: News||Comments Off on SKM Group and Two Local Clients Featured in Business First of Buffalo

Number by Name, Numbers by Trade

There may be more to a name than Shakespeare thought. Take, for example, Angela Twentyfive, accounting manager. As one of our number crunchers, she helps ensure our bills are paid on time and clients are invoiced accurately while navigating SKMers through the sometimes turbulent […]

By |August 4th, 2014|Categories: Blog, Meet the Bloggers|Tags: , , , , , , |Comments Off on Number by Name, Numbers by Trade