Monthly Archives: September 2014

An End of An Era in American Sports

The aging superstar steps up to the plate, it’s the bottom of the ninth in a tied game, a runner on first, the last game at home in his illustrious career. The pitch is thrown and with a crack of the bat, the ball […]

By |September 30th, 2014|Categories: Blog, Industry Eyecatchers|Tags: , , , |Comments Off on An End of An Era in American Sports

It’s Nice to be Among Friends (and Fellow Agencies)

At least twice a year, the agencies that make up the independent marketing network, ICOM, get together to learn more about the marketing industry and share best practices among member agencies. As a member of ICOM, SKM Group gets valuable benchmarking and new ideas […]

By |September 26th, 2014|Categories: Blog, SKM Culture|Tags: , , , , , |Comments Off on It’s Nice to be Among Friends (and Fellow Agencies)

The New iPhones Are Bigger Than Ever

We all know there are many loyal Apple product users worldwide, but was Apple losing their fan base over the last few months? If I had to make an educated guess, based on the people in my life alone, many were trading in their […]

Going Paperless: The High Risk/High Reward Marketing Approach to Unscripted Video

Matt Cascarino
By |September 23rd, 2014|Categories: Blog, Business-to-Business, SKM Client Work|Tags: , , , , |Comments Off on Going Paperless: The High Risk/High Reward Marketing Approach to Unscripted Video

SKM Group Discusses NFL’s Negative Coverage on “Winging It!”

SKM Group’s VP of Account Services Jill Fecher and VP of Integrated Marketing Jeff Schaefer sit down with “Winging It!” host Lauren Hall today. They offered their expert opinions on how some NFL sponsors have managed their brand reputations since the player domestic violence […]

By |September 23rd, 2014|Categories: News||Comments Off on SKM Group Discusses NFL’s Negative Coverage on “Winging It!”

Marketing Trends in the Financial Services Industry

It should come as no surprise that cautious, conservative banks and financial services institutions are generally late adopters to “trends.” Marketing is no exception.

Digital technologies have been a part (possibly too big a part?!) of our personal and business lives for quite some time. […]

SKM Group Announces Hires in Account Services and Creative Departments

  

Depew, N.Y. – SKM Group, a full-service marketing communications agency, has hired Ashley Lewis as an account supervisor and Lisa Hinterberger as a graphic designer.

Lewis will partner with the agency’s new business development team to strategize, develop and execute initiatives targeting prospective clients, both […]

By |September 19th, 2014|Categories: News||Comments Off on SKM Group Announces Hires in Account Services and Creative Departments

Industry Eyecatchers: When Crow Becomes the Main Course

There are so many examples of ideas that were best left on paper: the Hindenburg.  Love Canal. Prancercising. But with all the warning signs of impending doom, humankind, especially those in the marketing communications industry, sometimes has an appallingly bad sense of humor, decency […]

By |September 19th, 2014|Categories: Blog, Industry Eyecatchers, Public Relations|Tags: , , , , , |Comments Off on Industry Eyecatchers: When Crow Becomes the Main Course

Let’s Go Buffalo!

Once again the SKM team was decked out in Bills gear and did some tailgating before the first home game of the season. We had a great time outside our offices for lunch, getting ready for the week 2 battle with division rival, Miami […]

By |September 16th, 2014|Categories: Blog, SKM Culture, Social Events|Tags: , , , , |Comments Off on Let’s Go Buffalo!

Q2 2014 Missionary Award Winner

Ya know what they say… better late than never!

That said, we’d like to congratulate art director, Mike Brown, for being selected as our Q2 Missionary Award winner! Mike has put in a tremendous amount of time and energy this year to ensure our clients’ […]

By |September 15th, 2014|Categories: Uncategorized|Tags: , , , |Comments Off on Q2 2014 Missionary Award Winner