Monthly Archives: October 2014

A Quality Quartet

The leaves may be a-changin’ outside, but we’re seeing plenty of changes inside as well, most notably with these four new faces who proudly call themselves SKMers. Each one of them has impressed us with their experience and creativity, and we loved finding out […]

By |October 31st, 2014|Categories: Blog, New Hires|Tags: , , , , |Comments Off on A Quality Quartet

There’s Something About Mary

Agency life has been described as baptism by fire, a sentiment to which production manager Mary Usen can certainly relate.  Barely a year in as an SKMer, Mary’s been busy in our DM Center of Excellence making sure the creative vision translates into a […]

By |October 30th, 2014|Categories: Blog, Meet the Bloggers|Tags: , , , , , , , |Comments Off on There’s Something About Mary

5 Tips for Making the Most of Every Conference

Attending an industry conference requires a significant investment of time and money. And in today’s corporate fiscal environment, it is critical that attendees make the most of the investment.  If you’re attending an event, here are five tips to ensure that you do so.

Do […]

By |October 23rd, 2014|Categories: Blog, Business-to-Business, Research, Strategy, and Planning|Tags: , , |Comments Off on 5 Tips for Making the Most of Every Conference

Apple Imitates Samsung’s Phone While Samsung Imitates Apple’s Lost Attitude

Sleek design, large high-resolution screen, powerful processor and high quality camera… sounds like an iPhone 6, but it’s not. This is what I was looking for in a smartphone 3+ years ago, when I switched from an iPhone to a Samsung Galaxy Note.

Samsung started […]

By |October 23rd, 2014|Categories: Blog, Industry Eyecatchers, Traditional Advertising|Tags: , , , , , |Comments Off on Apple Imitates Samsung’s Phone While Samsung Imitates Apple’s Lost Attitude

Elevate

Disclaimer: Events have been simplified for storytelling drama. Actual work is harder than portrayed.

AEs: Hey guys. Northtown wants a campaign to promote its Buffalo Bills sponsorship.

Creatives: Ok. Cool.

AEs: It’s the best place in WNY to buy a car and employees go the extra mile […]

The Spooky Truth Behind Consumer Spending

Flashback to Halloween 1997: After a 20-minute battle with my mom over how wearing my bright blue winter coat will totally ruin my homemade hippie costume (any born and bred Buffalo kid understands the struggle), I grab a pillow case from the linen closet […]

SKM Helps ACS Make Strides, Even in the Rain.

This past weekend (Saturday, October 18, 2014) was the American Cancer Society’s (ACS) 19th annual Making Strides Against Breast Cancer Walk at Niagara Square in downtown Buffalo. And in spite of the rainy, chilly weather, the event had a great turnout. The square was […]

By |October 20th, 2014|Categories: Blog, SKM Culture, Social Events|Tags: , , , , , |Comments Off on SKM Helps ACS Make Strides, Even in the Rain.

Getting a Taste of Client Travel

Some will tell you that traveling for work is tedious and never fun.
They’re liars.
All of them.

See, when you’re in advertising and you get to visit clients you actually like (which are all of ours, obviously), traveling for work can actually be enjoyable.

At the end […]

By |October 13th, 2014|Categories: Blog, Meet the Bloggers, SKM Culture|Tags: , , , , , |Comments Off on Getting a Taste of Client Travel

SKM Intern Love

We hold a special place in our hearts for SKM interns. I recently had a chance to catch up with our Fall semester interns, Myriam and Eddie, to ask them a few questions about their likes, future plans and favorite superheros. Check out their answers […]

By |October 8th, 2014|Categories: Blog, SKM Culture|Tags: , , , |Comments Off on SKM Intern Love