Monthly Archives: November 2014

The Good Stuff from ad:tech 2014

This month I attended the annual ad:tech conference in New York City with coworker Erin Doherty. We got to enjoy some of the city but also hunkered down in the Javits Center for two days to be digital marketing sponges. We listened to professionals […]

By |November 26th, 2014|Categories: Blog, Digital Advertising, Industry Eyecatchers, Technology||Comments Off on The Good Stuff from ad:tech 2014

Audience Buying 101

If you’ve heard my spiel recently regarding digital media buying, you’ve probably heard me mention this phrase: “I believe in buying the individual, not the content.” Essentially, I prefer to precisely define to whom I want to deliver display advertising and follow that individual […]

Evolving Analytics: From Descriptive to Prescriptive

Information overload is an issue that many clients face when making marketing decisions. Clients know they possess valuable information and insight within things like responder files and lead databases. But what is lesser know is that the methodologies used to collect and to measure […]

A Marketer’s Mantra: Know Thy Audience

Ask any marketing communications professional what the first, most crucial step is in any kind of campaign or project and the answer will be the same: research.

Lululemon, the Canadian-based maker of pricey workout gear, claimed to have had two years of research under its […]

By |November 24th, 2014|Categories: Blog, Industry Eyecatchers, Public Relations|Tags: , , , , , |Comments Off on A Marketer’s Mantra: Know Thy Audience

SKM Group Employees Share Blizzard Stories With the World

While we’re usually the ones helping our clients make headlines, the snowstorm that rocked the region this week turned some SKM Group employees into media celebrities when they took to social media and utilized personal connections to share their experiences dealing with the white […]

By |November 21st, 2014|Categories: News||Comments Off on SKM Group Employees Share Blizzard Stories With the World

Capture the Moment and Make it Last, Thanks to Hyperlapse

It’s important to stop in your busy day-to-day and smell the metaphoric roses; or actual roses if you have some on hand. I may not have a quarter century of years behind me yet, but I know that life seems to pass by far […]

By |November 21st, 2014|Categories: Blog, Industry Eyecatchers, Social Media, Technology|Tags: , , , , |Comments Off on Capture the Moment and Make it Last, Thanks to Hyperlapse

SKM Group Announces Several New Hires

Depew, N.Y. – SKM Group, a full-service marketing communications agency, has hired Greg Bauch as a copywriter, Theresa Siconolfi as a production manager, Wendy Swearingen as a proofreader and Amanda Waggoner as an account executive.

Bauch is responsible for creating copy in a variety of […]

By |November 19th, 2014|Categories: News||Comments Off on SKM Group Announces Several New Hires

Missionary Award Winner – October 2014

Some people just have that thing. That thing that puts a smile on your face no matter how tired, cranky or frustrated you are. SKM receptionist, Chelsea Kleinfelder, has that thing, which is why she was chosen as our Missionary Award winner for the month […]

Q3 Missionary Award Winner

Shout out to graphic designer Brittany McCrone for being selected as our Q3 Missionary Award winner! Brittany has been a huge asset to our team the past few months, assisting on a multitude of projects and doing so with a smile on her face. Her attitude and […]

By |November 12th, 2014|Categories: Uncategorized|Tags: , , , |Comments Off on Q3 Missionary Award Winner

A Commercial Success

Our client, TOPS Friendly Markets, is celebrating one year of local ownership and tasked SKM to produce a series of commercials to help commemorate the anniversary. When I had the opportunity to join the TOPS team on the shoot to learn more about the […]