Monthly Archives: December 2014

SKM Knows How to Party. Seriously.

Here at SKM group, we’re serious about a lot of things. We’re serious about top-notch creative, we’re serious about helping our clients reach their goals, and were serious about throwing a seriously good party. Seriously.

On December 10th, we held our 3rd Annual SKM Holiday […]

By |December 22nd, 2014|Categories: Blog, SKM Culture, Social Events|Tags: , , , , |Comments Off on SKM Knows How to Party. Seriously.

PRSA Presents 43North’s Winning Strategy at Annual Meeting

“Unprecedented innovation equals unprecedented activity,” was the opening quote in a video presented by featured guest, 43North at the Public Relations Society of America (PRSA) Buffalo/Niagara Chapter’s Annual Meeting on December 10. It set the scene as representatives from 43North treated guests to an […]

By |December 19th, 2014|Categories: Blog, Industry Eyecatchers, Public Relations, Research, Strategy, and Planning, Social Media|Tags: , , , |Comments Off on PRSA Presents 43North’s Winning Strategy at Annual Meeting

SKM Group Talks Holiday Advertising on “Winging It!”

Copywriter Greg Bauch is back on “Winging It!” to talk about holiday advertising from some of the season’s biggest brands. Find out which ones pulled out all the stops and whether they were hits or misses.

By |December 17th, 2014|Categories: News||Comments Off on SKM Group Talks Holiday Advertising on “Winging It!”

Silly and Cynical Christmas Advertisements of 2014

Two years ago I wrote a blog about my all-time favorite Christmas advertising. This year I’m going in a bit of a different direction. Every year there is a lot of emotional Christmas and holiday advertising which is great (just see SKM PR Manager […]

Using Social Media to Promote Holiday Charitable Giving

No doubt the holiday season is the time for reflection. We recognize the good fortune that’s been bestowed upon us throughout the year and remember those who may not have been so lucky. Many companies use this as the catalyst to support their favorite […]

Staying Connected with a Mobile Audience in 2015

It’s easy to see how advances in technology shape marketing and advertising. Agencies have more ways than ever before to get their clients’ messages across and more ways to collect the essential data to make sure those messages find their mark. We will never […]

By |December 16th, 2014|Categories: Blog, Digital Advertising, Marketing Trends, Research, Strategy, and Planning, Technology|Tags: , , , , , |Comments Off on Staying Connected with a Mobile Audience in 2015

2014: Closing the Book on a Year Full of New

We’re proud to say that 2014 was a year of growth at SKM Group, both literally and figuratively.

1. New Local Clients
Local businesses Northtown Automotive Group, Caplugs, NOCO Energy Corp and Louie’s Texas Red Hots joined our list of clients from across the country. Our […]

By |December 15th, 2014|Categories: Blog, SKM Client Work, SKM Culture|Tags: , , |Comments Off on 2014: Closing the Book on a Year Full of New

Natural Ideas for Natural Gas

Our friends at NOCO Energy Corp wanted to develop television spots to run during Buffalo Sabres games that would promote their service as a natural gas supplier. While many in Western New York are already enjoying savings on their natural gas supply through NOCO’s […]

By |December 12th, 2014|Categories: Blog, Energy, SKM Client Work, Traditional Advertising|Tags: , , , , , |Comments Off on Natural Ideas for Natural Gas

SKM Group Discusses 2014’s Best Ads on “Winging It!”

Ad Week unveiled the year’s best ads, and the local lifestyles program “Winging It!” asked SKM Group copywriter Greg Bauch to weigh in on them.

By |December 10th, 2014|Categories: News||Comments Off on SKM Group Discusses 2014’s Best Ads on “Winging It!”

Missionary Award Winner – November 2014

Put your hands together for interactive designer, Lauren Daly, for winning our November Missionary Award. Lauren has been a constant source of support for the agency; taking on a variety of projects for a variety of clients. She transitions from web developer to graphic […]

By |December 8th, 2014|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – November 2014