Monthly Archives: January 2015

Q4 Missionary Award Winner

Kudos to interactive designer/developer, Lauren Daly for being chosen as our Q4 2014 Missionary Award winner. Lauren has worked her tail off the last three months, helping fellow designers get their projects out the door and stepping up to lead the interactive team while […]

By |January 26th, 2015|Categories: Uncategorized|Tags: , , |Comments Off on Q4 Missionary Award Winner

Winning in a Crowded Playing Field

We all know Super Bowl Sunday is not just about the game, there’s the parties, the endless food and drinks consumed, the friendly and sometimes not-so-friendly bets, the half time show, and of course, the commercials.  Nielsen reported 111.5 million people tuned in for […]

By |January 23rd, 2015|Categories: Blog, Industry Eyecatchers, Social Media|Tags: , , , , |Comments Off on Winning in a Crowded Playing Field

Holiday Partying After the Holidays

Last Friday, SKM celebrated another year by sipping a few cocktails, filling up on a delicious spread and laughing until we cried at our annual staff holiday party. Although we’re three weeks into 2015, we find the holidays to be somewhat chaotic, so every […]

By |January 23rd, 2015|Categories: Blog, SKM Culture, Social Events|Tags: , , , , , , |Comments Off on Holiday Partying After the Holidays

Resolving to Keep your 2015 Marketing Resolutions

At SKM, we see a direct correlation between personal and business resolutions. Just as people make resolutions, organizations may set lofty marketing goals, which can often go unfulfilled.

So, was that expensive gym membership money well spent? Have you kept up your resolution to regularly […]

By |January 21st, 2015|Categories: Blog, Marketing Trends, Research, Strategy, and Planning|Tags: , , , , |Comments Off on Resolving to Keep your 2015 Marketing Resolutions

Sports: They’re Part of Who We Are

The Super Bowl. No one could argue that it’s the most watched sporting event of any year, especially after last year’s game had 111.5 million viewers and broke viewership records, according to Nielsen.  If I know the SKM crew like I think I do, […]

SKM Group Announces Promotions in the Account Services, Integrated Services and Creative Departments

Depew, N.Y. – SKM Group, a full-service marketing communications agency, has several promotions to announce:

Mike Brown has been promoted to senior art director. He has been with SKM Group since 2008, when he was originally hired as a graphic designer. His most recent position […]

By |January 19th, 2015|Categories: News||Comments Off on SKM Group Announces Promotions in the Account Services, Integrated Services and Creative Departments

Missionary Award Winner – December 2014

Please help us give accounting clerk, Dana Zilka, a warm round of applause for being selected as our December Missionary Award winner. Dana received a variety of gnominations, including setting up and running meetings, covering for coworkers and researching and creating new procedures for our accounting […]

By |January 16th, 2015|Categories: Uncategorized|Tags: , , , |Comments Off on Missionary Award Winner – December 2014

Why Words Matter

“Words have the power to both destroy and heal. When words are both true and kind, they can change our world.” – The Buddha

While a tad dramatic to use in a blog about advertising, this quote is an accurate depiction of my profession. When […]

By |January 15th, 2015|Categories: Blog, SKM Client Work|Tags: , , , |Comments Off on Why Words Matter

Andrea Liseno, Proudly Wearing the Grammar Police Badge

Proofreader Andrea Liseno has the unenviable task of correcting our mistakes. Not that we make very many of them, but with millions of words churning out of the office every week, chances are that a solid chunk of them  pass by her sharp eye […]

By |January 14th, 2015|Categories: Blog, Meet the Bloggers|Tags: , , , |Comments Off on Andrea Liseno, Proudly Wearing the Grammar Police Badge

Best and Worst Gadgets of 2014

The holiday season means big bucks for the tech industry and retailers. Kids (and grown-up kids) wait months for the latest gizmo to debut—and maybe appear wrapped up with a bow. Here’s a list of some favorites and failures from 2014.

All about that bass

By […]

By |January 13th, 2015|Categories: Blog, Technology|Tags: , , , , |Comments Off on Best and Worst Gadgets of 2014