Monthly Archives: February 2015

SKM Group Announces Several New Hires to Creative and Account Services Departments, Senior Management

Depew, N.Y. – SKM Group, a full-service marketing communications agency, has hired Jamie Garcia as art director, James Gillan as strategic branding manager, Jillian Fiorella as account supervisor, Samantha Maroney as account executive and Ryan Spady as graphic designer.

Jamie Garcia’s primary client is TOPS […]

By |February 26th, 2015|Categories: News, SKM Culture|Tags: , , , , , , |Comments Off on SKM Group Announces Several New Hires to Creative and Account Services Departments, Senior Management

Five Ways a Digital Marketing Audit Will Improve Your Strategy

Why you need one.
Most companies have had an established digital presence for years across many platforms. All these efforts probably started at different times and may even have different people running them, all with separate goals. Analyzing the complete digital spectrum and aligning it […]

By |February 21st, 2015|Categories: Blog, Digital Advertising, Research, Strategy, and Planning, Technology|Tags: , , , , , |Comments Off on Five Ways a Digital Marketing Audit Will Improve Your Strategy

Key Aspects of Financial Marketing

What would it take for you to change your bank? The thought of changing financial institutions can be stressful. And if you do want to change banks, with so many options, who do you choose and why? These are the challenges financial institutions face […]

By |February 20th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Marketing Trends|Tags: , , , , , |Comments Off on Key Aspects of Financial Marketing

Cupid’s Change of Plans

Valentine’s Day is the same day every year, right? If you answered yes, unfortunately you would be mistaken (and at this point, possibly in the dog house if you don’t realize you’ve already missed it).  Even though Valentine’s Day is always on February 14th, […]

Missionary Award Winner – January 2015

Let’s give it up for project manager Erin Doherty for being chosen as the recipient of SKM Group’s Missionary Award for January. In addition to helping submit work to the 2015 Advertising Club of Buffalo ADDY Awards, Erin also played an integral role in […]

By |February 12th, 2015|Categories: Uncategorized|Tags: , , |Comments Off on Missionary Award Winner – January 2015

And the Winner Is…

After all the confetti has fallen.

After all the gnashing of teeth over that last play has ended.

After the world finally finds out who’s going to Disney World, there is still one crown left to be won…

What commercial reigned supreme?

It was a subject of hot […]

A New Life for Google Glass

Google Glass has been getting a lot of bad press lately, which is impressive because, as we know, even bad press is better than no press. Consumer sales of Google Glass have been negligible, if not laughable as noted in a previous blog. In […]

By |February 10th, 2015|Categories: Blog, Marketing Trends, Technology|Tags: , , , |Comments Off on A New Life for Google Glass

Copywriter Greg Bauch Is All About the Funny Business

Even though he’s only been with us for a relatively short time, copywriter Greg Bauch has made quite an impression. Literally. That’s because in addition to his day job of molding the written word like he’s Demi Moore at that potter’s wheel in “Ghost,” […]

By |February 9th, 2015|Categories: Blog, Meet the Bloggers|Tags: , , |Comments Off on Copywriter Greg Bauch Is All About the Funny Business

SKM Group Dominates Local Media with Super Bowl Commercial Commentary

Depew, N.Y. – SKM Group, a full-service marketing communications agency, made a big splash in the days leading up to and following Super Bowl XLIX, with its advertising experts appearing in multiple local media outlets to preview or recap the commercials that aired during […]

By |February 2nd, 2015|Categories: News||Comments Off on SKM Group Dominates Local Media with Super Bowl Commercial Commentary