Monthly Archives: May 2015

Meet the Bloggers
Brittany McCrone: Designer. Baker. Award-Winning Concept-Maker

In case you’ve missed it, this month we’re all about May Millennial Madness at SKM Group. We recognize and are excited about this increasingly important generation of creative, altruistic, and technologically-savvy 20-somethings who are taking the workforce and economy by storm. When the time […]

By |May 22nd, 2015|Categories: Blog, Meet the Bloggers, SKM Culture|Tags: , , , , |Comments Off on Meet the Bloggers
Brittany McCrone: Designer. Baker. Award-Winning Concept-Maker

Automotive Dealership Perception – A Lot has Changed with Lots

The last ten years have brought about many changes in the automotive dealership industry. Gone are the days of the plaid suit charlatan. That image has been replaced with comfortable showrooms, user-friendly websites and loads of data. Price transparency and customer-first thinking have led […]

By |May 19th, 2015|Categories: Automotive, Blog, Marketing Trends, SKM Client Work, Social Media|Tags: , , |Comments Off on Automotive Dealership Perception – A Lot has Changed with Lots

We Are Not the Same, We Are Millennials

We all know Millennials. They may be described as super tech-savvy and hyper-connected, nostalgic for simplicity or a skeptical generation. These labels are formed around the attitudes and preferences of this generation as a whole. As consumers, Millennials have stumped most with how they […]

By |May 15th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , |Comments Off on We Are Not the Same, We Are Millennials

How to Retain Millennial Banking Customers

Millennials – my favorite topic!

If you were born between 1977 and 1995, you’re one of 80 million strong in the USA alone. We’re Millennials and eventually financial institutions will have to change the way they market to us.

But what happens after all of the […]

By |May 12th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , , |Comments Off on How to Retain Millennial Banking Customers

Winning Techniques to Stay Top of Mind in the Off-Season

Maintaining a marketing strategy in the off-season is critical to keeping your brand top of mind. At SKM, we help clients look for ways to quickly and effectively update their marketing strategy during the off-season, ensuring a more successful and lucrative busy season.
By |May 7th, 2015|Categories: Blog, Energy, Research, Strategy, and Planning, Social Media|Tags: , , , |Comments Off on Winning Techniques to Stay Top of Mind in the Off-Season

PR Fail: Robert Downey Jr. Interview Walk Off

As PR professionals, it’s our job to make the lines of communication crystal clear between our clients and the media. A good interview benefits both parties and we’re there to help ensure both get what they want: the chance to tell the story and the chance to distribute something unique and interesting.
By |May 6th, 2015|Categories: Blog, Public Relations|Tags: , , , |Comments Off on PR Fail: Robert Downey Jr. Interview Walk Off

Viewability: If you place a digital ad and nobody sees it, does it count?

Digital ad spending will reach $60 billion this year in the U.S. alone. But, there’s a problem. Up to HALF of all display ads are never actually seen by humans. Not because people don’t notice them, but because they can’t be seen. These are […]

By |May 1st, 2015|Categories: Blog, Digital Advertising, Marketing Trends, Media Planning and Placement, Technology|Tags: , |Comments Off on Viewability: If you place a digital ad and nobody sees it, does it count?