Monthly Archives: June 2015

Reaching Millennials in a Digital Age

Baby boomers, Generation X and now we have Millennials. If you’re in the advertising industry you’ve probably spent a lot of time figuring out how to market to baby boomers and Generation Xers, but maybe not as much time thinking about Millennials. You should. […]

By |June 29th, 2015|Categories: Blog, Marketing Trends, Research, Strategy, and Planning, Social Media, Technology||Comments Off on Reaching Millennials in a Digital Age

Billboard Advertising – You’ve Got Three Seconds

Billboards are the most common form of outdoor advertising. Yet, if you close your eyes and think hard, you probably can’t remember the last billboard you saw. Considering rush hour commuters pass by a billboard at an average speed of 60 miles per hour, […]

Groceries Everywhere

Is your local home improvement store your obvious choice when you need to buy laundry detergent and a case of water? Or does this seem like a strange place to go based on your shopping list? In today’s ever-changing retail world, buying groceries in […]

By |June 16th, 2015|Categories: Blog, Industry Eyecatchers, Retail|Tags: |Comments Off on Groceries Everywhere

Proofreading English Copy: American vs. British vs. Canadian

Have you ever wondered why sometimes you see words spelled two ways? For example, grey vs. gray, towards vs. toward, colour vs. color. The last example probably gave you a hint—all of these are examples of some spelling differences you’ll see between American English […]

By |June 16th, 2015|Categories: Blog|Tags: |Comments Off on Proofreading English Copy: American vs. British vs. Canadian

Gen Z – Not Your Mama’s Generation

Move over millennials, a new generation of tech-savvy, money-conscious and YouTube-loving Americans is on the rise, Gen Z. While they may not have the buying power yet, it won’t be long before these 7-17 year olds will be the ones making the purchase decisions […]

By |June 9th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends, Retail|Tags: , , |Comments Off on Gen Z – Not Your Mama’s Generation

If you sell insurance, use a mascot to attract new customers.

There are not many industries that have utilized advertising mascots as well as insurance companies. From animals, to real people, to inanimate objects, insurance companies are using these characters to get you to remember their brand in the normally sterile world of insurance.
By |June 9th, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers, Insurance, Social Media, Traditional Advertising|Tags: , , , , |Comments Off on If you sell insurance, use a mascot to attract new customers.

What Is Your Wallet? The Emerging Technology of Apple Pay and Other Digital Wallets

Bifold. Trifold. Rubber band. iPhone®. What do they all have in common?  In one form or another, each can be thought of as a wallet. But is it time to toss that leather wallet to the wayside and use the digital wallet exclusively?

Right now, […]

By |June 5th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , |Comments Off on What Is Your Wallet? The Emerging Technology of Apple Pay and Other Digital Wallets

Why Millennials Think They Don’t Need Insurance

Being one of 80 million Millennials in the U.S., I dreaded the day that I would turn 26 and would no longer be able to coast by on my father’s insurance plan. That day has unfortunately come and gone, and from time to time, […]

By |June 4th, 2015|Categories: Blog, Insurance, Marketing Trends|Tags: , |Comments Off on Why Millennials Think They Don’t Need Insurance

‘Mad Men’ Series Finale: Dissecting the show and its impact

Sunday, May 17 marked the end of an era, when “Mad Men,” the juggernaut that launched an under-the-radar cable channel called AMC into the stratosphere and was the catalyst for fan and critic darlings like “Breaking Bad” and “The Walking Dead,” ended its run […]

By |June 3rd, 2015|Categories: Blog, Industry Eyecatchers, Public Relations||Comments Off on ‘Mad Men’ Series Finale: Dissecting the show and its impact

SKMers Go the Extra Mile for the Run Of It

For many Millennials, making the leap from the always popular church 5K to a full-fledged marathon has become a bucket list item before turning 30. Blistered feet and black toenails are a new badge of honor.

But the pursuit of running a marathon isn’t reserved […]