Monthly Archives: July 2015

Cable Viewership Decline

What goes up must come down. After several years of steady viewership growth, cable has experienced a significant drop in ratings. Across national cable television networks ratings tumbled nine percent in 2014, triple the decline seen in 2013. To call it a crisis is […]

By |July 30th, 2015|Categories: Blog, Marketing Trends, Media Planning and Placement|Tags: , |Comments Off on Cable Viewership Decline

Is Your Insurance Company’s App Worth Downloading?

There are differing opinions on the need for insurance companies to have mobile apps, and on how effective these apps can be. The rise of mobile technology is changing the way that the insurance industry operates, making it focus more on engaging customers and […]

By |July 13th, 2015|Categories: Blog, Digital Advertising, Insurance, Technology|Tags: , , |Comments Off on Is Your Insurance Company’s App Worth Downloading?

A Better Open Rate Could Be A Snap!

It’s true what they say, “everything old is new again.” Snap pack mailers have been around for a while, and the use of a snap pack mailer may seem outdated, but that type of mail package still elicits the same very high open rate […]

By |July 9th, 2015|Categories: Blog, Direct Mail, Financial Services|Tags: , |Comments Off on A Better Open Rate Could Be A Snap!

My Wife Made Me Do It (Get an MBA that is)

Does an MBA degree have value for agency people like me? Yes, it most certainly does.

People often ask me why I decided to get my MBA and fellow classmates frequently asked me how I balanced family priorities, coursework and a demanding career. The answer […]

By |July 7th, 2015|Categories: Blog||Comments Off on My Wife Made Me Do It (Get an MBA that is)

How Pro Baseball Teams Are Changing Their Lineup to Hit a Homerun with Fans

Even though it’s steeped in history and tradition, professional baseball has been on the downswing of popularity. In 1985, 23 percent of respondents to a Harris Interactive poll cited baseball as their favorite sport; in 2015, that number fell to 16 percent. Baseball is […]

By |July 2nd, 2015|Categories: Blog, Public Relations|Tags: , |Comments Off on How Pro Baseball Teams Are Changing Their Lineup to Hit a Homerun with Fans