Monthly Archives: August 2015

A Smashing Design Conference! Literally.

Ever heard of Smashing Media? They’re a young and growing publishing house, providing a wide range of services for the international web design community. You may have heard of Smashing Magazine, their lead publication and a key resource for developers and designers.

In addition to […]

By |August 26th, 2015|Categories: Blog, Design||Comments Off on A Smashing Design Conference! Literally.

The Shifting Shopper Paradigm

For some people, meal planning is a weekly task – meticulously plotting out each dinner for the upcoming week, preparing a shopping list and maybe even comparing weekly ad specials and clipping coupons to score the best deals. While this may seem like the […]

By |August 24th, 2015|Categories: Blog, In-Store Marketing, Marketing Trends, Retail|Tags: , , |Comments Off on The Shifting Shopper Paradigm

How to Build Powerful Messages for Energy Efficiency

We’ve all heard the phrase, “It’s not what you say, it is how you say it.” I repeat that phrase almost daily to remind myself of its importance.

At the Utility Communicators International (UCI) conference back in June, I had the pleasure of hearing Suzanne […]

By |August 24th, 2015|Categories: Blog, Energy|Tags: , , |Comments Off on How to Build Powerful Messages for Energy Efficiency

Brands Taking Stands: it was the Best of Times, it was the Worst of Times…

Doesn’t it seem like hot button topics like LGBT rights, gun control, abortion and climate change make headlines just about every day? Do your social media pages then light up more often than not with vehement posts about them, either for or against? Have […]

By |August 24th, 2015|Categories: Blog, Public Relations|Tags: , , |Comments Off on Brands Taking Stands: it was the Best of Times, it was the Worst of Times…

Monetary equality comes 100 years later … sorta.

Treasury Secretary Jacob Lew recently announced that in 2020—the 100th anniversary of the passage of the 19th amendment that granted women the right to vote—the $10 bill will be redesigned, and will feature a woman on the front. In most respects, this is thought […]

By |August 21st, 2015|Categories: Blog, Financial Services, Industry Eyecatchers|Tags: , |Comments Off on Monetary equality comes 100 years later … sorta.

Let’s have a conversation about being conversational (Using plain-talk for B2B)

“My aim is to make things as simple as possible, but not simpler than that.” — Albert Einstein

Grading the fluctuating landscape of Automotive Industry marketing requires a calculated research strategy and verified … ugh, I thought that sentence was never going to end. When […]

By |August 14th, 2015|Categories: Automotive, Blog|Tags: , |Comments Off on Let’s have a conversation about being conversational (Using plain-talk for B2B)

Are You Not Advertained?

New marketing buzzwords become part of the lexicon each year. They identify current trends in the field and are often embraced by advertisers as a way to stay in the vanguard. Some buzzwords are insightful and thought-provoking, whereas others are downright asinine. One word […]

By |August 7th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends|Tags: , |Comments Off on Are You Not Advertained?