Monthly Archives: September 2015

Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

#2 – Everlasting Love

We’ve all seen the Subaru “Love” ad campaign over the years. It’s been around since 2008. Why has it been such a successful campaign for Subaru? One word. Emotion.

Remember this spot:

Yep. I remember it too. It touched an emotional chord with […]

By |September 30th, 2015|Categories: Automotive, Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , |Comments Off on Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

Matt Cascarino: Our New Executive Creative Director Has Turned to the Dark Side

One might argue that Matt Cascarino, our new Executive Creative Director (ECD), knows SKM Group better than most SKMers. That’s because he is a two-time former client, electing to take us with him when he pursued opportunities at another company. Working with SKM for […]

By |September 28th, 2015|Categories: Blog, New Hires, SKM Culture|Tags: , , , , , |Comments Off on Matt Cascarino: Our New Executive Creative Director Has Turned to the Dark Side

Retail Trends in Mobile Advertising

Mobile advertising is increasing at a fast pace. This year, it will make up nearly half of all digital spending, up from just under 25% two years ago.By 2019, it will account for 72% of online dollars.

Mobile Advertising will also make up more than […]

By |September 28th, 2015|Categories: Blog, Digital Advertising, Marketing Trends|Tags: , , , , , , , |Comments Off on Retail Trends in Mobile Advertising

The Dawn of Holographic Marketing

Coca-Cola is a company with universal brand recognition. They’ve been marketing their soft drinks for well over a century and their advertisements can be seen across nearly every type of media. So how, with one marketing venture, did they manage to increase product sales […]

By |September 24th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends|Tags: , , , |Comments Off on The Dawn of Holographic Marketing

SKM Group Secures Stephen McKinley Henderson for MASH Urgent Care

Yesterday our ABC affiliate, WKBW-TV, featured SKM Group in a story about the challenge of finding a brand’s perfect spokesperson. We were able to secure Stephen McKinley Henderson, renowned actor of stage and screen, to appear in a local commercial for one of our […]

By |September 23rd, 2015|Categories: News||Comments Off on SKM Group Secures Stephen McKinley Henderson for MASH Urgent Care

The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Mom always knows best. She can tell when you’re happy, sad, angry, frustrated, hungry, thirsty, or content (pun intended). She also has that uncanny knack for knowing when your heart is not into something.

That was the basic premise behind the title question and the […]

By |September 21st, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , , |Comments Off on The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Millennials Put the Heat on Frozen Food Manufacturers

No cooking courses were offered where I went to college, which made moving away from the dining hall and having to feed myself the most difficult task I dealt with as a student. My friends and I used cheap, easy-to-make foods as a crutch–a […]

By |September 16th, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers, Retail|Tags: , , , , , |Comments Off on Millennials Put the Heat on Frozen Food Manufacturers

Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

#1 – Selling Out

It was a chilly fall day in 1994 as we stopped at the Indian Reservation for some cheap gas to fill up my Ford Escort. I was on my way back to college from a fishing trip with some friends. Weezer’s […]

Don’t Overstuff Your Package: 3 Tips for Direct Mail Design

Have you ever opened up a piece of direct mail and felt like you have been bombarded with an information overload? Chances are you didn’t read a word of it and everything ended up in the garbage. When designing a new direct mail campaign, […]

By |September 9th, 2015|Categories: Blog, Design, Direct Mail|Tags: , , |Comments Off on Don’t Overstuff Your Package: 3 Tips for Direct Mail Design

Meet Our Newbies: Masters of Design and Word

Our newest recruits represent two fundamental areas of marketing communications: how things look and if they make sense. Read more about Michael Downey, Art Director, and Thomas Stearns, Proofreader, and their contributions that help make SKM indispensable to its clients:

Buffalo native Mike Downey brings […]

By |September 4th, 2015|Categories: Blog, New Hires, SKM Culture|Tags: , , , , , |Comments Off on Meet Our Newbies: Masters of Design and Word