Yes you have a marketing plan. It probably includes strategies to drive sales, leads and ROI through tried and true tactics. But does it incorporate a strategy for telling your story? For delivering valuable information that makes your customers smarter? For creating connections? For […]
When you see an ad touting “Free pens for all” or “Free lollipops,” the last thing that probably comes to mind is a bank. But TD Bank’s recent marketing campaign steps outside the boundaries of the rather mundane, and sometimes impersonal, advertising that many […]
No, we are not talking French onion dip here. We are talking about the massive switch that is happening throughout the United States for point-of-sale (POS) operations.
So what is EMV all about?
Long used outside the U.S., EMV (which stands for Europay, MasterCard and Visa) […]
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