Global Reach

SKM Group is a member of ICOM, a network of independent advertising and marketing communications agencies in more than 55 countries throughout the world. These agencies cover 95% of the world’s markets and account for more than 2,500 employees. Founded as the National Federation of Advertising Agencies in 1950, the group was renamed ICOM in 1998 to reflect an expanded range of capabilities.

Each agency involved with ICOM is individually owned and operated, but is able to take advantage of ICOM’s ready-to-use resources for advertising in other countries.

Being a member of ICOM offers SKM a sizeable competitive advantage by offering the value of a “multi-local” approach. For clients that do not have a structure or channels for international marketing, SKM can partner with ICOM agencies anywhere in the world to download immediate market understanding and knowledge, including advertising, direct marketing, design and identity, strategic planning, sales promotion, media, public relations, event management or interactive development.Pages