Bryan LeFauve
Executive Vice President
blefauve@skmgroup.com

ANALYTICAL – Bryan believes there are too many variables in any given situation to draw one finite, fixed conclusion. You have to remain open-minded. That viewpoint is critical because Bryan oversees strategic planning and development for SKM clients.

As the leader of the “left brains” at the agency, Bryan has the abilities to create, manage and execute strategies across all media channels that SKM clients rely on to deliver the optimal messages to the right audiences at the best possible times. “We always want to interact with consumers on their terms – in their preferred media,” he says.

Bryan is responsible for strategic planning for all agency accounts and supervision of the media, interactive, public relations and operations departments. It’s a lot of responsibility, but Bryan has the intellectual bandwidth to handle it. He’s well-versed in crafting marketing plans, qualitative research, response metrics and much more – the kind of guy who’s invigorated by a stimulating conversation about social media metrics or reach/frequency analysis (in other words, he’s our head geek).

Household-brand name clients such as Liberty Mutual, Pizza Hut, BlueCross/BlueShield, SunTrust Banks, Gerber, AAA, TOPS Friendly Markets, California Casualty and Kaleida Health have all trusted Bryan for strategic direction and planning.

Bryan holds a master’s degree in media management from Syracuse University’s S.I. Newhouse School of Public Communications, and a bachelor’s degree in communications with honors and a minor in advertising from Gannon University in Pennsylvania.

When not donating his time to various WNY charities, Bryan enjoys spending time with his family, living the roller coaster life of a Buffalo sports fan, and taking any opportunity to wield a power tool.