Brady McFadden

About Brady McFadden

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So far Brady McFadden has created 5 entries.

My Wife Made Me Do It (Get an MBA that is)

Does an MBA degree have value for agency people like me? Yes, it most certainly does.

People often ask me why I decided to get my MBA and fellow classmates frequently asked me how I balanced family priorities, coursework and a demanding career. The answer […]

By |July 7th, 2015|Categories: Blog||Comments Off on My Wife Made Me Do It (Get an MBA that is)

5 Tips for Making the Most of Every Conference

Attending an industry conference requires a significant investment of time and money. And in today’s corporate fiscal environment, it is critical that attendees make the most of the investment.  If you’re attending an event, here are five tips to ensure that you do so.

Do […]

By |October 23rd, 2014|Categories: Blog, Business-to-Business, Research, Strategy, and Planning|Tags: , , |Comments Off on 5 Tips for Making the Most of Every Conference

The Eyes Have It

So you’ve seen Google’s Street View, right? Now Google has rolled out Business View.  Business View allows you to take a 360-degree virtual tour of a location, it’s powered by their Street View technology and the photographs are taken by a Google certified photographer […]

By |August 18th, 2014|Categories: Blog, Technology|Tags: , , , |Comments Off on The Eyes Have It

A Familiar Project in a Foreign Land; Launching Identifix in Latin America

Launching a brand in a foreign market is always a significant challenge, but there’s also a lot of proven science to it. Regardless of the country, client product, or target audience, effective brand development and management practices carry across all borders...
By |July 18th, 2012|Categories: Automotive, Blog, Business-to-Business, Research, Strategy, and Planning, SKM Client Work|Tags: , , , |Comments Off on A Familiar Project in a Foreign Land; Launching Identifix in Latin America

SKM Develops Win-Win Sweepstakes for Identifix

When Identifix, Inc., a leader in vehicle diagnostics for over 25 years recently announced the compatibility of the company’s award-winning Direct-Hit™ online tool with Apple® iOS and Android™ devices, they turned to SKM to help generate awareness and excitement among Identifix customers...