Yesterday our ABC affiliate, WKBW-TV, featured SKM Group in a story about the challenge of finding a brand’s perfect spokesperson. We were able to secure Stephen McKinley Henderson, renowned actor of stage and screen, to appear in a local commercial for one of our […]
For some people, meal planning is a weekly task – meticulously plotting out each dinner for the upcoming week, preparing a shopping list and maybe even comparing weekly ad specials and clipping coupons to score the best deals. While this may seem like the […]
Treasury Secretary Jacob Lew recently announced that in 2020—the 100th anniversary of the passage of the 19th amendment that granted women the right to vote—the $10 bill will be redesigned, and will feature a woman on the front. In most respects, this is thought […]
“My aim is to make things as simple as possible, but not simpler than that.” — Albert Einstein
Grading the fluctuating landscape of Automotive Industry marketing requires a calculated research strategy and verified … ugh, I thought that sentence was never going to end. When […]
New marketing buzzwords become part of the lexicon each year. They identify current trends in the field and are often embraced by advertisers as a way to stay in the vanguard. Some buzzwords are insightful and thought-provoking, whereas others are downright asinine. One word […]
What goes up must come down. After several years of steady viewership growth, cable has experienced a significant drop in ratings. Across national cable television networks ratings tumbled nine percent in 2014, triple the decline seen in 2013. To call it a crisis is […]
There are differing opinions on the need for insurance companies to have mobile apps, and on how effective these apps can be. The rise of mobile technology is changing the way that the insurance industry operates, making it focus more on engaging customers and […]
Agency ranks third in the Medium Companies category, beating 12 other contenders
Depew, N.Y. – SKM Group, a full-service marketing communications agency, won the bronze award in the Medium category at Buffalo Business First’s Best Places to Work luncheon, held today at the Buffalo Convention […]
Agency wins two Silver; three individual awards, including Student Best in Show
Depew, N.Y. – SKM Group, a full-service marketing communications agency, had a strong presence at the 2015 ADDY Awards sponsored by the Advertising Club of Buffalo at The Tralf on March 6, 2015.
SKM Group Announces Several New Hires to Creative and Account Services Departments, Senior Management
Depew, N.Y. – SKM Group, a full-service marketing communications agency, has hired Jamie Garcia as art director, James Gillan as strategic branding manager, Jillian Fiorella as account supervisor, Samantha Maroney as account executive and Ryan Spady as graphic designer.
Jamie Garcia’s primary client is TOPS […]