direct marketing

In 1986, SKM Group opened its doors as a direct marketing firm. Over time, we developed into a full service marketing communications agency, providing clients with the full spectrum of marketing solutions, all committed to delivering the best return possible on your marketing investment. Our creative and production staff members are well versed in time tested direct marketing techniques from database analysis and modeling, to unique interactive devices, to envelope teasers, to testing recommendations and analysis.

Our direct marketing team continually studies trends and techniques that are proven to generate and increase response rates. The creative team is well versed in these trends and techniques so that the mail packages designed can drive recipients to respond. We currently handle direct mail campaigns from strategy and creative development to production through mailshop services and backend analysis for clients that are mailing millions of pieces each week. Our quality control procedures allow us to handle complicated mail matrices of hundreds of test cells, without errors or missed deadlines.