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Brand Development
California Casualty: Branding Experience
Gridway Energy: Developing a Brand Platform and Image for a New Energy Company
TOPS Friendly Markets: Your Neighborhood Store with More
Direct Marketing
Liberty Mutual: Superintendent Dimensional Mailing
PECO: Low Income Home Energy Assistance Program (LIHEAP) Mail Campaign
PNM: Sky Blue Wind Energy Mail Campaign
Sallie Mae: K-12 Family Education/Loan Campaign
SunTrust: Academic Answer Loan Product Launch
Email Marketing
First Choice Power: Simply Better Rewards Program
Gerber Life Insurance: Grow-Up Plan
Integrated Campaigns
Food Bank of WNY: Raising Money in an Economic Downturn
GMAC Insurance: Integrated Auto Insurance Campaign
InterBay Funding: Building a Brand while Driving Business
Kaleida Health DeGraff Memorial Hospital: The DeGraff Difference
TOPS Friendly Markets: Shop, Play, Win! Monopoly Collect & Win Game
Interactive
Buffalo Museum of Science: 21st Century Fund’s 2010 $100,000 Grant
Kaleida Health, Women & Children’s Hospital of Buffalo: Maternal Fetal Medicine (MFM) Recruitment
TOPS Friendly Markets: QR Code Monopoly Promotion
TOPS Friendly Markets: Text-2-Win Program
Social Media
Food Bank of WNY: Increasing Donations for Charity
InterBay Funding: Broker Video Sharing
TOPS Friendly Markets: Car-A-Day Promotion
TOPS Friendly Markets: Facebook Page
Television
Kaleida Health Millard Fillmore Suburban Hospital: da Vinci Surgery Campaign
Kaleida Health Women & Children’s Hospital: We Deliver Peace of Mind Campaign
Television Case Studies
da Vinci Surgery Campaign
Women & Children’s Hospital: We Deliver Peace of Mind Campaign
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