Blog

Our SKM blog about marketing and advertising tips and trends.

Why Your Business Needs a Documented Content Marketing Strategy

Yes you have a marketing plan. It probably includes strategies to drive sales, leads and ROI through tried and true tactics. But does it incorporate a strategy for telling your story? For delivering valuable information that makes your customers smarter? For creating connections? For […]

By |October 7th, 2015|Categories: Blog, Research, Strategy, and Planning|Tags: , , |Comments Off on Why Your Business Needs a Documented Content Marketing Strategy

TD Bank Wants To Be Your Friend

When you see an ad touting “Free pens for all” or “Free lollipops,” the last thing that probably comes to mind is a bank. But TD Bank’s recent marketing campaign steps outside the boundaries of the rather mundane, and sometimes impersonal, advertising that many […]

By |October 5th, 2015|Categories: Blog, Financial Services, Industry Expertise|Tags: , |Comments Off on TD Bank Wants To Be Your Friend

Chip and Dip – As a business, are you ready for the EMV party?

No, we are not talking French onion dip here. We are talking about the massive switch that is happening throughout the United States for point-of-sale (POS) operations.

So what is EMV all about?

Long used outside the U.S., EMV (which stands for Europay, MasterCard and Visa) […]

By |October 1st, 2015|Categories: Blog, Financial Services, Industry Expertise, News|Tags: , , , , |Comments Off on Chip and Dip – As a business, are you ready for the EMV party?

Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

#2 – Everlasting Love

We’ve all seen the Subaru “Love” ad campaign over the years. It’s been around since 2008. Why has it been such a successful campaign for Subaru? One word. Emotion.

Remember this spot:

Yep. I remember it too. It touched an emotional chord with […]

By |September 30th, 2015|Categories: Automotive, Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , |Comments Off on Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

Matt Cascarino: Our New Executive Creative Director Has Turned to the Dark Side

One might argue that Matt Cascarino, our new Executive Creative Director (ECD), knows SKM Group better than most SKMers. That’s because he is a two-time former client, electing to take us with him when he pursued opportunities at another company. Working with SKM for […]

By |September 28th, 2015|Categories: Blog, New Hires, SKM Culture|Tags: , , , , , |Comments Off on Matt Cascarino: Our New Executive Creative Director Has Turned to the Dark Side

Retail Trends in Mobile Advertising

Mobile advertising is increasing at a fast pace. This year, it will make up nearly half of all digital spending, up from just under 25% two years ago.By 2019, it will account for 72% of online dollars.

Mobile Advertising will also make up more than […]

By |September 28th, 2015|Categories: Blog, Digital Advertising, Marketing Trends|Tags: , , , , , , , |Comments Off on Retail Trends in Mobile Advertising

The Dawn of Holographic Marketing

Coca-Cola is a company with universal brand recognition. They’ve been marketing their soft drinks for well over a century and their advertisements can be seen across nearly every type of media. So how, with one marketing venture, did they manage to increase product sales […]

By |September 24th, 2015|Categories: Blog, Industry Eyecatchers, Marketing Trends|Tags: , , , |Comments Off on The Dawn of Holographic Marketing

The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Mom always knows best. She can tell when you’re happy, sad, angry, frustrated, hungry, thirsty, or content (pun intended). She also has that uncanny knack for knowing when your heart is not into something.

That was the basic premise behind the title question and the […]

By |September 21st, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , , |Comments Off on The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Millennials Put the Heat on Frozen Food Manufacturers

No cooking courses were offered where I went to college, which made moving away from the dining hall and having to feed myself the most difficult task I dealt with as a student. My friends and I used cheap, easy-to-make foods as a crutch–a […]

By |September 16th, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers, Retail|Tags: , , , , , |Comments Off on Millennials Put the Heat on Frozen Food Manufacturers

Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

#1 – Selling Out

It was a chilly fall day in 1994 as we stopped at the Indian Reservation for some cheap gas to fill up my Ford Escort. I was on my way back to college from a fishing trip with some friends. Weezer’s […]