Industry Expertise

TD Bank Wants To Be Your Friend

When you see an ad touting “Free pens for all” or “Free lollipops,” the last thing that probably comes to mind is a bank. But TD Bank’s recent marketing campaign steps outside the boundaries of the rather mundane, and sometimes impersonal, advertising that many […]

By |October 5th, 2015|Categories: Blog, Financial Services, Industry Expertise|Tags: , |Comments Off on TD Bank Wants To Be Your Friend

Chip and Dip – As a business, are you ready for the EMV party?

No, we are not talking French onion dip here. We are talking about the massive switch that is happening throughout the United States for point-of-sale (POS) operations.

So what is EMV all about?

Long used outside the U.S., EMV (which stands for Europay, MasterCard and Visa) […]

By |October 1st, 2015|Categories: Blog, Financial Services, Industry Expertise, News|Tags: , , , , |Comments Off on Chip and Dip – As a business, are you ready for the EMV party?

Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

#2 – Everlasting Love

We’ve all seen the Subaru “Love” ad campaign over the years. It’s been around since 2008. Why has it been such a successful campaign for Subaru? One word. Emotion.

Remember this spot:

Yep. I remember it too. It touched an emotional chord with […]

By |September 30th, 2015|Categories: Automotive, Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , |Comments Off on Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Mom always knows best. She can tell when you’re happy, sad, angry, frustrated, hungry, thirsty, or content (pun intended). She also has that uncanny knack for knowing when your heart is not into something.

That was the basic premise behind the title question and the […]

By |September 21st, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers|Tags: , , , , |Comments Off on The Ultimate Guide to Content: Does it Pass the “Mom Test”?

Millennials Put the Heat on Frozen Food Manufacturers

No cooking courses were offered where I went to college, which made moving away from the dining hall and having to feed myself the most difficult task I dealt with as a student. My friends and I used cheap, easy-to-make foods as a crutch–a […]

By |September 16th, 2015|Categories: Blog, Industry Expertise, Industry Eyecatchers, Retail|Tags: , , , , , |Comments Off on Millennials Put the Heat on Frozen Food Manufacturers

Backseat Driver – An Ongoing Series of Critiques on the Automotive Marketing Industry

#1 – Selling Out

It was a chilly fall day in 1994 as we stopped at the Indian Reservation for some cheap gas to fill up my Ford Escort. I was on my way back to college from a fishing trip with some friends. Weezer’s […]

The Shifting Shopper Paradigm

For some people, meal planning is a weekly task – meticulously plotting out each dinner for the upcoming week, preparing a shopping list and maybe even comparing weekly ad specials and clipping coupons to score the best deals. While this may seem like the […]

By |August 24th, 2015|Categories: Blog, In-Store Marketing, Marketing Trends, Retail|Tags: , , |Comments Off on The Shifting Shopper Paradigm

How to Build Powerful Messages for Energy Efficiency

We’ve all heard the phrase, “It’s not what you say, it is how you say it.” I repeat that phrase almost daily to remind myself of its importance.

At the Utility Communicators International (UCI) conference back in June, I had the pleasure of hearing Suzanne […]

By |August 24th, 2015|Categories: Blog, Energy|Tags: , , |Comments Off on How to Build Powerful Messages for Energy Efficiency

Monetary equality comes 100 years later … sorta.

Treasury Secretary Jacob Lew recently announced that in 2020—the 100th anniversary of the passage of the 19th amendment that granted women the right to vote—the $10 bill will be redesigned, and will feature a woman on the front. In most respects, this is thought […]

By |August 21st, 2015|Categories: Blog, Financial Services, Industry Eyecatchers|Tags: , |Comments Off on Monetary equality comes 100 years later … sorta.

Let’s have a conversation about being conversational (Using plain-talk for B2B)

“My aim is to make things as simple as possible, but not simpler than that.” — Albert Einstein

Grading the fluctuating landscape of Automotive Industry marketing requires a calculated research strategy and verified … ugh, I thought that sentence was never going to end. When […]

By |August 14th, 2015|Categories: Automotive, Blog|Tags: , |Comments Off on Let’s have a conversation about being conversational (Using plain-talk for B2B)