Business-to-Business

5 Tips for Making the Most of Every Conference

Attending an industry conference requires a significant investment of time and money. And in today’s corporate fiscal environment, it is critical that attendees make the most of the investment.  If you’re attending an event, here are five tips to ensure that you do so.

Do […]

By |October 23rd, 2014|Categories: Blog, Business-to-Business, Research, Strategy, and Planning|Tags: , , |Comments Off on 5 Tips for Making the Most of Every Conference

Going Paperless: The High Risk/High Reward Marketing Approach to Unscripted Video

Matt Cascarino
By |September 23rd, 2014|Categories: Blog, Business-to-Business, SKM Client Work|Tags: , , , , |Comments Off on Going Paperless: The High Risk/High Reward Marketing Approach to Unscripted Video

Western New York is Moving Manufacturing Forward!

Recently, I had the pleasure of speaking to Michael Ulbrich, President of EWI New York and director of the state-backed Buffalo Niagara institute for advanced manufacturing. The advanced manufacturing institute, run by EWI which is based in Columbus, Ohio, was built to support the […]

By |July 22nd, 2014|Categories: Blog, Business-to-Business, Marketing Trends|Tags: , , , , , |Comments Off on Western New York is Moving Manufacturing Forward!

Drawing Up Success: An Identifix Video Case Study

The best marketing decisions should be rooted in knowledge of your consumer and market. This can improve targeting and relevance – and ultimately generate optimal results. To learn how you can refine your marketing, check out this short video case study below about a […]

By |July 22nd, 2014|Categories: Automotive, Blog, Business-to-Business, Research, Strategy, and Planning, SKM Client Work|Tags: , , , , , , |Comments Off on Drawing Up Success: An Identifix Video Case Study

The Power of a B2B Customer Testimonial Video

Great product? Check.
Happy customers? Check.

Those are the two main ingredients of a great customer testimonial video, right at your fingertips. Produce the video, put it online, point prospects in its direction through various marketing channels, and let your sales team do the rest by […]

By |May 29th, 2014|Categories: Blog, Business-to-Business, SKM Client Work|Tags: , , , |Comments Off on The Power of a B2B Customer Testimonial Video

B2B Success: Why Sales and Marketing Need to be on the Same Page

bryanplane

A few years ago, I was on an airplane late at night and struck up a conversation with the gentleman sitting next to me. After I mentioned that I work for a marketing agency in Buffalo, I was a little surprised when he said, “Oh, we have some...
By |October 25th, 2013|Categories: Blog, Business-to-Business, Marketing Trends, Research, Strategy, and Planning|Tags: , , , , , |Comments Off on B2B Success: Why Sales and Marketing Need to be on the Same Page

A Familiar Project in a Foreign Land; Launching Identifix in Latin America

Launching a brand in a foreign market is always a significant challenge, but there’s also a lot of proven science to it. Regardless of the country, client product, or target audience, effective brand development and management practices carry across all borders...
By |July 18th, 2012|Categories: Automotive, Blog, Business-to-Business, Research, Strategy, and Planning, SKM Client Work|Tags: , , , |Comments Off on A Familiar Project in a Foreign Land; Launching Identifix in Latin America

SKM Develops Win-Win Sweepstakes for Identifix

When Identifix, Inc., a leader in vehicle diagnostics for over 25 years recently announced the compatibility of the company’s award-winning Direct-Hit™ online tool with Apple® iOS and Android™ devices, they turned to SKM to help generate awareness and excitement among Identifix customers...

When Advertising Is “All Business”

“B2B advertising” is an essential part of the ad agency business. The phrase represents “business to business advertising,” one corporation marketing its professional products and services to other corporations.