Energy

How to Build Powerful Messages for Energy Efficiency

We’ve all heard the phrase, “It’s not what you say, it is how you say it.” I repeat that phrase almost daily to remind myself of its importance.

At the Utility Communicators International (UCI) conference back in June, I had the pleasure of hearing Suzanne […]

By |August 24th, 2015|Categories: Blog, Energy|Tags: , , |Comments Off on How to Build Powerful Messages for Energy Efficiency

Winning Techniques to Stay Top of Mind in the Off-Season

Maintaining a marketing strategy in the off-season is critical to keeping your brand top of mind. At SKM, we help clients look for ways to quickly and effectively update their marketing strategy during the off-season, ensuring a more successful and lucrative busy season.
By |May 7th, 2015|Categories: Blog, Energy, Research, Strategy, and Planning, Social Media|Tags: , , , |Comments Off on Winning Techniques to Stay Top of Mind in the Off-Season

Should I be embarrassed by my utility bill?

Utilities aren’t known for being great marketers because, for many years, they didn’t need to be. And for most customers, that is just fine with them. I’ve been working with utilities for a decade and any time research is conducted with utility customers, an overwhelming majority of consumers say something to the effect of “as long as my lights are on, I don’t need to talk to them.” Now, with most utilities across the country touting energy efficiency programs, renewable energy and conservation tips, they need to learn how to communicate with their customers without annoying them.
By |April 29th, 2015|Categories: Blog, Energy, Industry Eyecatchers|Tags: , , |Comments Off on Should I be embarrassed by my utility bill?

Natural Ideas for Natural Gas

Our friends at NOCO Energy Corp wanted to develop television spots to run during Buffalo Sabres games that would promote their service as a natural gas supplier. While many in Western New York are already enjoying savings on their natural gas supply through NOCO’s […]

By |December 12th, 2014|Categories: Blog, Energy, SKM Client Work, Traditional Advertising|Tags: , , , , , |Comments Off on Natural Ideas for Natural Gas

Research, Social Media and a Mouse…

Research, Social Media and a Mouse…Utility Communicators International Goes to Disney.
Utility Communicators International hosted their annual conference at Disney’s Boardwalk Resort in Orlando, Florida a few weeks ago. As a member of their board, I was proud to help provide a great experience for […]

By |July 1st, 2014|Categories: Blog, Energy, Research, Strategy, and Planning, Social Media|Tags: , , , , |Comments Off on Research, Social Media and a Mouse…

Energy Conferences Are Not All Fun and Games… But We Try to Change That

Having a ball at Energy Conferences

Last week, I attended the Association for Energy Services Professionals (AESP) Conference in Baltimore with Kevin Coughlin, our Manager of New Business Development. This conference focused on marketing and so it was the perfect venue for us to go […]

By |May 29th, 2014|Categories: Blog, Energy, Marketing Trends|Tags: , , , , |Comments Off on Energy Conferences Are Not All Fun and Games… But We Try to Change That

How to Drive Response for Utility Programs

Show Me the Money
In a recent survey, the University of Texas confirmed what we have known for years….Americans are more concerned about saving money than saving the environment. When people were polled, they generally agree that energy-efficiency is important because it can save them money, but […]

By |May 5th, 2014|Categories: Blog, Direct Mail, Energy, Industry Eyecatchers|Tags: , , , |Comments Off on How to Drive Response for Utility Programs