Financial Services

TD Bank Wants To Be Your Friend

When you see an ad touting “Free pens for all” or “Free lollipops,” the last thing that probably comes to mind is a bank. But TD Bank’s recent marketing campaign steps outside the boundaries of the rather mundane, and sometimes impersonal, advertising that many […]

By |October 5th, 2015|Categories: Blog, Financial Services, Industry Expertise|Tags: , |Comments Off on TD Bank Wants To Be Your Friend

Chip and Dip – As a business, are you ready for the EMV party?

No, we are not talking French onion dip here. We are talking about the massive switch that is happening throughout the United States for point-of-sale (POS) operations.

So what is EMV all about?

Long used outside the U.S., EMV (which stands for Europay, MasterCard and Visa) […]

By |October 1st, 2015|Categories: Blog, Financial Services, Industry Expertise, News|Tags: , , , , |Comments Off on Chip and Dip – As a business, are you ready for the EMV party?

Monetary equality comes 100 years later … sorta.

Treasury Secretary Jacob Lew recently announced that in 2020—the 100th anniversary of the passage of the 19th amendment that granted women the right to vote—the $10 bill will be redesigned, and will feature a woman on the front. In most respects, this is thought […]

By |August 21st, 2015|Categories: Blog, Financial Services, Industry Eyecatchers|Tags: , |Comments Off on Monetary equality comes 100 years later … sorta.

A Better Open Rate Could Be A Snap!

It’s true what they say, “everything old is new again.” Snap pack mailers have been around for a while, and the use of a snap pack mailer may seem outdated, but that type of mail package still elicits the same very high open rate […]

By |July 9th, 2015|Categories: Blog, Direct Mail, Financial Services|Tags: , |Comments Off on A Better Open Rate Could Be A Snap!

What Is Your Wallet? The Emerging Technology of Apple Pay and Other Digital Wallets

Bifold. Trifold. Rubber band. iPhone®. What do they all have in common?  In one form or another, each can be thought of as a wallet. But is it time to toss that leather wallet to the wayside and use the digital wallet exclusively?

Right now, […]

By |June 5th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , |Comments Off on What Is Your Wallet? The Emerging Technology of Apple Pay and Other Digital Wallets

We Are Not the Same, We Are Millennials

We all know Millennials. They may be described as super tech-savvy and hyper-connected, nostalgic for simplicity or a skeptical generation. These labels are formed around the attitudes and preferences of this generation as a whole. As consumers, Millennials have stumped most with how they […]

By |May 15th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , |Comments Off on We Are Not the Same, We Are Millennials

How to Retain Millennial Banking Customers

Millennials – my favorite topic!

If you were born between 1977 and 1995, you’re one of 80 million strong in the USA alone. We’re Millennials and eventually financial institutions will have to change the way they market to us.

But what happens after all of the […]

By |May 12th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Technology|Tags: , , |Comments Off on How to Retain Millennial Banking Customers

Guerilla Marketing in a Financial World

Financial marketing does not need to be dry. It doesn’t even need to follow the norm when it comes to getting recognized. It simply needs to resonate with your potential customers and entice them to give you an extra look as a financial institution. In the marketing biz, we’re always looking for new opportunities to wow customers and take your traditional #10 package to the next level, and guerilla marketing can help do that.
By |April 15th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Public Relations, Social Media|Tags: |Comments Off on Guerilla Marketing in a Financial World

Key Aspects of Financial Marketing

What would it take for you to change your bank? The thought of changing financial institutions can be stressful. And if you do want to change banks, with so many options, who do you choose and why? These are the challenges financial institutions face […]

By |February 20th, 2015|Categories: Blog, Financial Services, Industry Eyecatchers, Marketing Trends|Tags: , , , , , |Comments Off on Key Aspects of Financial Marketing

Marketing Trends in the Financial Services Industry

It should come as no surprise that cautious, conservative banks and financial services institutions are generally late adopters to “trends.” Marketing is no exception.

Digital technologies have been a part (possibly too big a part?!) of our personal and business lives for quite some time. […]